Facebook Recurring Notifications

Objective

Facebook Recurring Notifications

Applies To

• Jumper
• Facebook Recurring Notifications
• Broadcasts
• Live Chat
• Bot Builder

Overview

About Recurring Notifications

Recurring Notifications allow a Facebook Page to send messages outside the standard messaging window for people who have permitted you to do so. Recurring Notifications allow you to build relationships with people who are interested in you or your business.

During the 24-hour messaging window, a Facebook Business Account can request to send users notifications. Users can opt-in outside the 24hr windows to receive Recurring Notifications any time after this opt-in request is sent.

After a user opts in, a Facebook Business Account can send Recurring Notifications regarding ongoing promotions and campaigns in which the user has expressed interest, even after the 24-hour window. Recurring Notifications are a great way for Facebook Business Accounts to build relationships with customers and keep them apprised of updates.

Facebook Recurring Notifications is a new, optional premium feature that Meta intends to charge for in the future similar to the WhatsApp Business API pricing. model. Meta will inform customers and partners of any changes to the free trial with ample advance notice.

Click here to know more about Meta’s guidelines for:

1. How to request permission from a person to send recurring notifications

2. Requirements and Limitations for sending requests

3. How to create and send recurring notifications permissions requests.

Recurring Notifications Use Cases

Using the Facebook Recurring Notification feature, Facebook Business Accounts can turn customers into frequent buyers by offering them to opt-in for

1. Promotional updates
2. New Product Launches
3. Appointment reminders
4. Special discounts
5. Loyalty program updates
6. Back-in-stock reminders
7. Event updates and reminders

Refer to the list of the use cases shared by Meta for Recurring Notifications to show how to best leverage this great messaging feature

Recurring Notifications Opt-In

Facebook Professional Accounts must obtain opt-in from users before sending them Recurring Notifications.

Ways to Get Opt-Ins

Pages can only send opt-in messages if the conversation is user-initiated.

The following entry points allow users to initiate conversations with Pages so that they can receive opt-in messages for recurring notifications.

• m.me Links

• Chat Plugin

• Checkbox Plugin

• Private Replies

• Send to Messenger Plugin

• QR Codes

• Ads That Click to Messenger

Read more about the above entry points here 

Below is an example of an end-user opt-in request.

Manage Opt-In

Once users are opt-in, they can easily manage their Recurring Notifications, including stopping and resuming them, by clicking the “Manage” button.

Re Opt-In

Just before the token associated with the Recurring Notification opt-in is about to expire, users will receive a re-opt-in request. Users will then have the choice of whether or not to continue receiving the Recurring Notifications.

By default, the Recurring Notification frequency will be daily, and re opt-in request will be sent to the user after six months.

Setting up Facebook ‘Recurring Notification messages’ on Jumper Dashboard

Setting it up in 3 easy steps within Jumper

• Step One - Create the Opt-in template

• Step Two - Send the opt-in template within a bot, or via Live Chat to get users to opt in / subscribe

• Step Three - Send notifications via Broadcast
  
  

Step 1: Create the Opt-in template:

1. In the Jumper dashboard, head over to Sales channels > Facebook and look for the “Opt-in notifications”.
   
   
   
2. Create a new opt-in message:

Card Title: Max. 80 characters
Card Image: Upload the image. Image size less than 4 MB, with a 1.91:1 ratio

Card Image Ratio: Select the aspect ratio of the image i.e. Horizontal or Square.

The aspect ratio for the image.

SQUARE – render square image (1:1). Image will be cropped if needed

HORIZONTAL – render horizontal image (1.91:1). Image will be cropped if needed

Button Type: Select the text that appears on the call to action button

• ALLOW – sets the opt-in message button text to Allow messages.
• GET – sets the opt-in message button text to Get messages, this is also the default if notification messages CTA text is not set.
• OPT IN – sets the opt-in message button text to Opt-in to messages.
• SIGN UP – sets the opt-in message button text to Sign up for messages.

Note that the text below the Edit Card title (“Want to get additional message from us? You can opt-out at any time”) is added automatically and can’t be edited by the business. This content ensures that users have full visibility into what they are opting in to. 

3. Post adding your details, and click on the Save button. 

Step 2: Send the opt-in template within a bot, or via Live Chat to get users to opt-in / subscribe

From Jumper, the opt-in template can be sent to the end users in two ways:

• Embedded within the bot, or
• By an agent in Live Chat.

Live Chat:

Please note: For Live chat, we can send an opt-in request within 7 days of the referenced user action.

1. Right below the composer input, the agent can select “Send opt-in notification”.
   
   
   
   
2. Select the relevant template you want to send to the user. This will show a dropdown of all opt-in templates created in Step 1.
   
   
   
   
3. Hit Send, which will immediately send the opt-in template to the user.

Below is an example of an end-user opt-in request.

Bot Builder:

Please note: For Bot Builder, we can send opt-in requests during the 24-hour messaging window.

1. Using the bot builder and creating a bot flow under the Facebook sales channel, you can now include the Notifications opt-in template as part of the flow.

2. Notification opt-in option is available under Message Type. Add it at your desired step, and this will capture the user’s opt-in.

Once the user subscribes either via Live Chat or Bot Builder, then you can view the number of subscribed users under the respective Notification Opt-in.

Path: Sales Channel → Facebook → Opt-in Notification → Select the Opt-in

Step 3: Send notifications via Broadcast

For sending out notifications, you can use the broadcast module under Automated Responses > Broadcast

1. Name the Broadcast and Select the Messaging Channel as Facebook
   

2. Set up the message for broadcast:

• Select the message type that you want to send.
  Recommendation: Always create a message with a button, quick reply, or carousel if you need action from the user.
• Set up the right action on the button - if unsure, check with your Jumper account manager/customer success manager

If you have been given a payload, select “Custom payload” on the options for button actions, and enter the payload.

See below the different types of messages:

• Text: Text-only message with the option to add up to 3 buttons
• Image: Image only (no buttons/quick replies) (image size less than 4 MB)
• Video: Video only (no buttons/quick replies) (video size less than 10 MB)
• Carousel: Image (image size less than 4 MB),
  title text (20 characters), Subtitle (60 characters) with a button
• Quick reply: Text-only message with the option to add up to 10 quick reply buttons. (Button Title: Max 20 characters)

3. Select the opt-in notification template. 

This will send a broadcast to all users who have subscribed to the selected notification template.

You can also further refine your target segment based on the filter condition or segments

4. Next, schedule the broadcast, or send the broadcast immediately.

Note: The broadcast will pull a list of all users who have subscribed at the time of sending. Also, there is a 30-minute lag between when a user opts-in and when he or she will be marked as subscribed.

Analytics for Recurring Notifications

To view Analytics data for Facebook Recurring Notifications:

Subscription Activity:
Go to Automations >> Broadcast >> View Analytics >> Meta Notification Subscription Activity. 

This page shows the subscription and expiry trends for Facebook Recurring Notifications.

To know more about Facebook Notifications Subscription Activity, visit here.

Broadcast Analytics:

Go to Automations >> Broadcast >> View Analytics >> Broadcast Tracker. 

This dashboard provides insights on the progress on which broadcast messages are sent and insights on the outcome of sending Broadcast to your target audiences. 

To know more about Broadcast Tracker, visit here.