Facebook - Introduction to N Time Notifications

Objective

Introduction to Recurring Notifications

Applies To

• Jumper
• FB Messenger Notifications

Procedure

Recurring Notifications is a newly launched Messenger Platform feature that provides businesses with an easy way to keep a user engaged over a period of time and nurture customer relationships to increase sales.

Example use cases:

• New product launches
• Back-in-stock reminders
• Sale alerts
• Event updates and reminders

Important Note: Businesses must obtain opt-in from people before sending the notification message.

While businesses can obtain opt-in in many ways, within Messenger, people will first see an opt-in message from the business that includes context on the topic of the messages and the period of time that the messages will be sent.

Opt-in Example	N-Time Notification Example

How does it look in conversations?

Opt-in

There are 3 options businesses can select for messaging frequency:

• Daily: allows businesses to send one message daily for 6 months before people are asked to opt-in again
• Weekly: allows businesses to send 1 message per week for 9 months before people are asked to opt-in again
• Monthly: allows businesses to send 1 message per month for 12 months before people are asked to opt-in again

At the end of the message period, people will see a re-opt-in request to continue receiving the messages. 

Notifications

To ensure the best user experience for people, businesses should send messages focused and relevant to the topic people opted-in to.

Recipients can mute the thread or report it if they feel the content is unwanted or irrelevant.