Broadcast Analytics

Maria Scieranska October 08, 2024 13:42

The Broadcast Analytics are divided into multiple pages. Access them using the menu on the bottom left corner of the Broadcast Analytics dashboard.

Applies To

Jumper
Analytics
Broadcast

Content:

Broadcast Tracker
Broadcast Tracker AB Testing
Broadcast (SMS Failover)

Broadcast Tracker

This page provides insights on the progress on which broadcast messages are sent and insights on the outcome of sending Broadcasts to your target audiences.

Filters	Description
Broadcast Name	Name of Broadcast
Channels	Filter the order data based on channels like Facebook, Instagram, WhatsApp, RCS, etc.
Broadcast Status	Statuses may vary between messaging channels Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when a broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that is yet to be sent Submitted: Vonage has sent a message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason
Date Range	Filter your data based on a date range when Broadcast message was sent

Metric	Description
Target Recipients	No of Users intended for Broadcast
Unique Users	No. of unique users, Distinct count of Conversation id
Broadcast Sent	No of Users to whom sending of Broadcast has been attempted and successfully sent in the first attempt
Sent Percentage	Broadcast Sent/ Target Recipients
Response	Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message.
Response Percentage	Response/ Broadcast Sent

Dimension	Description
Broadcast Sent Over Time	Those Broadcasts that are sent over a specific period
Broadcast Activity	Breakdown of Recipients by Name of Broadcast+Count of broadcast tracker id
Broadcast Status	*Statuses may vary between messaging channels Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed
User Response	Not Responded: No user response after Broadcast Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast
Button User Response	User Response by clicking on the broadcast message button that has a postback response. Typed responses are considered to be ‘Not responded’ *Redirect buttons are considered to be ‘Not responded’
Failed Status Reason	Error messages for Messages with Invalid/Failed status. Display of failed reasons.

Refresh Time

Indicates when the data is refreshed in broadcast tracker

Broadcast Tracker AB Testing

This page provides insights on the progress on which Broadcasts where A/B Testing has been enabled.

Filters	Description
Broadcast Name	Name of Broadcast
Channels	Filter the orders data based on channels like Facebook, Instagram, WhatsApp, RCS, etc.
Broadcast Status	Statuses may vary between messaging channels Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason
Date Range	Filter your data based on a date range when Broadcast message was sent

AB Comparison Image

Percentage of AB split(top)
Number of broadcasts sent to A/B(sides)
Response Percentage(bottom)
Conclusion statement based on the response percentage:
WHEN A percent is null AND B percent is null THEN 'There is no response for either'
WHEN A percent*100 > B percent*100 THEN 'Version A is better than Version B'
WHEN A percent*100 < B percent*100 THEN 'Version B is better than Version A'
WHEN A percent*100 = B percent*100 THEN 'No significant difference; Both versions perform equally.'
ELSE 'No Conclusion'

Metric	Description
Target Recipients	No of Users intended for Broadcast, Donut Chart indicates the split between A/B
Broadcast Sent	No of Users who sending of Broadcast has been attempted and successfully sent in the first attempt, Donut Chart indicates the split between AB
Sent Percentage	Broadcast Sent/ Target Recipients
Response	Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message. The Donut Chart indicates the split between AB
Response Percentage	Response/ Broadcast Sent

Dimension	Description
Broadcasts	Bar chart indicating AB split of the broadcast, count of AB
Broadcast Status	Bar chart indicating AB split. *Statuses may vary between messaging channels Sent: The broadcast message has been sent out Delivered: Message has been delivered to the user Not Delivered: Message has not been delivered to the user Read: User has read the message Failed/Undeliverable: Failed when a broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed
User Response	Bar chart indicating AB split. Not Responded: No user response after Broadcast Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast
Button User Response	Bar chart indicating AB split. User Response by clicking on the broadcast message button that has a postback response. Typed responses are considered to be ‘Not responded’ *Redirect buttons are considered to be ‘Not responded’
Failed Status Reason	Error messages for Messages with Invalid/Failed status. Display of failed reasons.

Refresh Time

Indicates when the data is refreshed in the broadcast tracker

Broadcast (SMS Failover)

This page provides insights on the Broadcasts where failover has been enabled..

Filters	Description
Name	Name of Broadcast
Channels	Filter the Broadcast data based on channels like WhatsApp, Google RCS etc.
Date Range	Filter your data based on a date range when Broadcast message was sent

Top scorecards	Description
Target Recipients	This gives the unique count of broadcasts that are sent in the first attempt
Total Messages Sent (Primary Channel + Failover SMS)	Distinct Count of Total Broadcasts sent under the condition that fail reason is null for primary and secondary channel, thereby indicating that the broadcasts that were sent, delivered, read, etc(all positive statuses) successfully

Primary Channel Scorecards	Description
Primary Channel	Distinct Count of broadcasts where the broadcasts are attempted using the primary channels
Sent	Count of broadcasts where the broadcasts are are sent using the primary channels
Not Sent	Count of broadcasts where the broadcasts aren’t sent in the first attempt using the primary channels

Secondary Channel Scorecards	Description
Failover SMS	Distinct Count of broadcasts where the broadcasts are attempted using the failover SMS channel
Sent	Count of broadcasts where the broadcasts are are sent using the failover SMS channel
Not Sent	Count of broadcasts where the broadcasts aren’t sent in the second attempt using the failover SMS channel

Dimension	Description
Primary Channel Message Status	Statuses of Primary Channel
Failover SMS Message Status	Statuses of Secondary Channel
Primary Channel Failed Reason	Failed Reasons of Primary Channel
Failover SMS Failed Reason	Failed Reasons of Secondary Channel

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