The Broadcast Analytics are divided into multiple pages. Access them using the menu on the bottom left corner of the Broadcast Analytics dashboard.
Applies To
- Jumper
- Analytics
- Broadcast
Content:
Broadcast Tracker
This page provides insights on the progress on which broadcast messages are sent and insights on the outcome of sending Broadcasts to your target audiences.
Filters | Description |
Broadcast Name | Name of Broadcast |
Channels | Filter the order data based on channels like Facebook, Instagram, WhatsApp, RCS, etc. |
Broadcast Status |
*Statuses may vary between messaging channels* Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when a broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that is yet to be sent Submitted: Vonage has sent a message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason |
Date Range | Filter your data based on a date range when Broadcast message was sent |
Metric | Description |
Target Recipients | No of Users intended for Broadcast |
Unique Users | No. of unique users, Distinct count of Conversation id |
Broadcast Sent | No of Users to whom sending of Broadcast has been attempted and successfully sent in the first attempt |
Sent Percentage | Broadcast Sent/ Target Recipients |
Response | Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message. |
Response Percentage | Response/ Broadcast Sent |
Dimension | Description |
Broadcast Sent Over Time | Those Broadcasts that are sent over a specific period |
Broadcast Activity | Breakdown of Recipients by Name of Broadcast+Count of broadcast tracker id |
Broadcast Status |
*Statuses may vary between messaging channels Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed |
User Response |
Not Responded: No user response after Broadcast Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast |
Button User Response |
User Response by clicking on the broadcast message button that has a postback response. *Typed responses are considered to be ‘Not responded’ **Redirect buttons are considered to be ‘Not responded’ |
Failed Status Reason | Error messages for Messages with Invalid/Failed status. Display of failed reasons. |
Refresh Time | Indicates when the data is refreshed in broadcast tracker |
Broadcast Tracker AB Testing
This page provides insights on the progress on which Broadcasts where A/B Testing has been enabled.
Filters | Description |
Broadcast Name | Name of Broadcast |
Channels | Filter the orders data based on channels like Facebook, Instagram, WhatsApp, RCS, etc. |
Broadcast Status |
*Statuses may vary between messaging channels* Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason |
Date Range | Filter your data based on a date range when Broadcast message was sent |
AB Comparison Image |
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Metric | Description |
Target Recipients | No of Users intended for Broadcast, Donut Chart indicates the split between A/B |
Broadcast Sent | No of Users who sending of Broadcast has been attempted and successfully sent in the first attempt, Donut Chart indicates the split between AB |
Sent Percentage | Broadcast Sent/ Target Recipients |
Response |
Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message. The Donut Chart indicates the split between AB |
Response Percentage | Response/ Broadcast Sent |
Dimension | Description |
Broadcasts | Bar chart indicating AB split of the broadcast, count of AB |
Broadcast Status |
Bar chart indicating AB split. Sent: The broadcast message has been sent out Delivered: Message has been delivered to the user Not Delivered: Message has not been delivered to the user Read: User has read the message Failed/Undeliverable: Failed when a broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed |
User Response |
Bar chart indicating AB split. Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast |
Button User Response |
Bar chart indicating AB split. User Response by clicking on the broadcast message button that has a postback response. *Typed responses are considered to be ‘Not responded’ **Redirect buttons are considered to be ‘Not responded’ |
Failed Status Reason | Error messages for Messages with Invalid/Failed status. Display of failed reasons. |
Refresh Time | Indicates when the data is refreshed in the broadcast tracker |
Broadcast (SMS Failover)
This page provides insights on the Broadcasts where failover has been enabled..
Filters | Description |
Name | Name of Broadcast |
Channels | Filter the Broadcast data based on channels like WhatsApp, Google RCS etc. |
Date Range | Filter your data based on a date range when Broadcast message was sent |
Top scorecards | Description |
Target Recipients | This gives the unique count of broadcasts that are sent in the first attempt |
Total Messages Sent (Primary Channel + Failover SMS) | Distinct Count of Total Broadcasts sent under the condition that fail reason is null for primary and secondary channel, thereby indicating that the broadcasts that were sent, delivered, read, etc(all positive statuses) successfully |
Primary Channel Scorecards | Description |
Primary Channel | Distinct Count of broadcasts where the broadcasts are attempted using the primary channels |
Sent | Count of broadcasts where the broadcasts are are sent using the primary channels |
Not Sent | Count of broadcasts where the broadcasts aren’t sent in the first attempt using the primary channels |
Secondary Channel Scorecards | Description |
Failover SMS | Distinct Count of broadcasts where the broadcasts are attempted using the failover SMS channel |
Sent | Count of broadcasts where the broadcasts are are sent using the failover SMS channel |
Not Sent | Count of broadcasts where the broadcasts aren’t sent in the second attempt using the failover SMS channel |
Dimension | Description |
Primary Channel Message Status | Statuses of Primary Channel |
Failover SMS Message Status | Statuses of Secondary Channel |
Primary Channel Failed Reason | Failed Reasons of Primary Channel |
Failover SMS Failed Reason | Failed Reasons of Secondary Channel |