Broadcast Analytics
The Broadcast Analytics are divided into multiple pages. Access them using the menu on the bottom left corner of the Broadcast Analytics dashboard.
Applies To
- Jumper
- Analytics
- Broadcast
Broadcast Analytics 2.0
The Broadcast Analytics are divided into multiple pages. Access them using the button tab on top of the page.
Broadcast Tracker
This page provides insights on progress on which broadcast messages are sent and insights on the outcome of sending Broadcast to your target audiences.
| Filters | Description |
| Broadcast Name | Name of Broadcast |
| Channels | Filter the orders data based on channels like Facebook, Instagram, WhatsApp etc. |
| Broadcast Status |
*Statuses may vary between messaging channels* Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason |
| Date Range | Filter your data based on a date range when Broadcast message was sent |
| Metric | Description |
| Target Recipients | No of Users intended for Broadcast |
| Unique Users | No. of unique users, Distinct count of Conversation id |
| Broadcast Sent | No of Users whom sending of Broadcast has been attempted |
| Sent Percentage | Broadcast Sent/ Target Recipients |
| Response | Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message. |
| Response Percentage | Response/ Broadcast Sent |
| Dimension | Description |
| Broadcast Sent Over Time | Those Broadcasts that are sent over a specific period |
| Broadcast Activity | Breakdown of Recipients by Name of Broadcast+Count of broadcast tracker id |
| Broadcast Status |
*Statuses may vary between messaging channels Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed |
| User Response |
Not Responded: No user response after Broadcast Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast |
| Button User Response | User Response by clicking on the broadcast message button that has a postback response. *Typed responses are considered to be ‘Not responded’ **Redirect buttons are considered to be ‘Not responded’ |
| Failed Status Reason | Error messages for Messages with Invalid/Failed status. Display of failed reasons. |
| Refresh Time | Indicates when the data is refreshed in broadcast tracker |
Broadcast Tracker AB Testing
| Filters | Description |
| Broadcast Name | Name of Broadcast |
| Channels | Filter the orders data based on channels like Facebook, Instagram, WhatsApp etc. |
| Broadcast Status |
*Statuses may vary between messaging channels* Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed Unknown_MAPI: Due to unknown reason |
| Date Range | Filter your data based on a date range when Broadcast message was sent |
| AB Comparison Image |
|
| Metric | Description |
| Target Recipients | No of Users intended for Broadcast, Donut Chart indicates the split between A/B |
| Broadcast Sent | No of Users whom sending of Broadcast has been attempted, Donut Chart indicates the split between AB |
| Sent Percentage | Broadcast Sent/ Target Recipients |
| Response | Users who have responded to Broadcast. This would include text and button inputs visible in the Conversation from the User after the Broadcast Message. Donut Chart indicates the split between AB |
| Response Percentage | Response/ Broadcast Sent |
| Dimension | Description |
| Broadcasts | Bar chart indicating AB split of the broadcast, count of AB |
| Broadcast Status |
Bar chart indicating AB split. Sent: Broadcast message has been sent out Delivered: Message has been delivered to user Not Delivered: Message has not been delivered to user Read: User has read the message Failed/Undeliverable: Failed when broadcast channel is verifying details/parameters before sending Rejected: Message sending was rejected by Channel Ready to send/Tracker sending error: Message that are yet to be sent Submitted: Vonage has sent message to Channel Unsubscribed: Broadcast message is not sent as User has unsubscribed |
| User Response |
Bar chart indicating AB split. Within 1 hour: User responded within 1 hour of Broadcast Within 1 day: User responded between 1 hour and 1 day of Broadcast Within 7 Days: User responded between 1 day to 7 days of Broadcast More than 7 days: User responded after more than 7 days of Broadcast |
| Button User Response | Bar chart indicating AB split. User Response by clicking on the broadcast message button that has a postback response. *Typed responses are considered to be ‘Not responded’ **Redirect buttons are considered to be ‘Not responded’ |
| Failed Status Reason | Error messages for Messages with Invalid/Failed status. Display of failed reasons. |
| Refresh Time | Indicates when the data is refreshed in broadcast tracker |
Customer Analysis
Customer Analysis shows the profiles of the Customers whom you have interacted with over the past 180 days.
| Filters | Description |
| All Channels | Connected Sales Channel where your customers are interacting on |
| Custom Data Tags | Filter your data based on Conversation Custom Data Fields |
| Custom Field | Filter based on Custom Fields |
| Custom Value | Filter based on Custom Values |
| Tags | Filter your data based on Conversation Tags |
| Date Range | Filter your data based on when the Last Interaction with Users happened |
| Metric | Description |
| Interacted Users | No of Users who have sent a message or received a message from you |
| Active Users | No of Users who have sent a message to you |
| Paid Orders |
No of Paid Orders made during the period *This does not include Orders made from Checkout Links |
| Repeat Customers | No of Users who made a Paid Order and is also a Repeat Customer. Repeat Customers are Customers who placed multiple successful orders since creation of Jumper account |
| Dimension | Description |
| Channels | Connected Sales Channel where your customers are interacting on |
| Interacted Users | Shows Users by Last Interaction Date. |
| Most Popular Tags | Shows Users by Tag |
| Custom Data | Shows Users by Custom Data. Can drill down from Field to Value. |
| Frequency of Purchase | Shows Users by total Paid Orders Made since inception |
| Purchased Users | Shows Interacted Users by most recent Order Date |
Subscription Activity
| Filters | Description |
| Date Range | Filter your data based on a date range when Users subscribe/unsubscribe |
| Channels | Filter the data based on channels like Facebook, Instagram, WhatsApp etc. |
| Metric | Description |
| Total Enrolled Users |
This Metric gives the information on total enrolled users which do not include unsubscribed users. Also shows Unsubscribed Users for Past 7 Days. |
| Total Unsubscribed Users |
Users that unsubscribed from Broadcasts.These Users would have a “unsubscribed” or ”unsubscribeallbots” pr “unsubscribetoallbot”tag. Also shows Unsubscribed Users for Past 7 Days |
Meta Notifications Subscription Activity
This page shows the subscription and expiry trends for Facebook Notifications.
| Filters | Description |
| Date Range |
Filter your data based on a date range when Users subscribe *Does not filter on expiring users |
| Notifications | Filter data based on name of the Facebook Notification |
| Channel | Dropdown to select a specific channel |
| Metric | Description |
| Subscribed Users |
Users that subscribed to Facebook Notifications. Shows Subscribed Users for
|
| Expiring Users |
Subscribed Users whose token will be expiring. Shows Expiring Users in
|
| Dimension | Description |
| Notification Expiry Trend |
Month-wise expiry trend. It shows the number of expiring subscriptions by month.
|
| Notification Details Table | Description |
| Name | Notification Title |
| Status | Indicates if Notification is still active on Jumper Dashboard |
| Frequency | Notification Frequency |
| Subscribed Users | Subscribed Users in Selected Period |
Comments
0 comments
Article is closed for comments.