Canada Short Code Restrictions Canada Short Code Restrictions

Canada Short Code Restrictions

Christina Lee

Canadian Short Codes

  • All short codes follow the CTA Handbook Guidelines.
  • Short code routes support handset delivery receipts, unicode encoding, and long or concatenated messaging on most carriers.
  • There is no daily maximum of messages per day restriction on our short code routes and API requests will use your overall throughput allocation.
  • Rogers Communications, Telus, Vidéotron, and BCE Inc. (Bell Mobility, PC Mobile, Virgin Mobile, Lucky Mobile, and Bell MTS) do not allow the use of Shared Short Codes. 

Restricted/Disallowed Content

All Canadian numbers traffic adheres to the CTA guidelines. For more information, see the CTA Handbook.

  • High-risk financial services
    Payday/cash advance loans • Short term loans (unless from direct lender bank) • Auto loans • Stock alerts • Mortgage loans • Student loans • Debt collection (unless for company sending message) • Lead or commission generation • Tax relief programs • Cryptocurrency
  • Get rich quick schemes
    Deceptive work from home programs • Secret shopper ad campaigns • Risk investment opportunities • Multi-level affiliate marketing • Gambling/sweepstakes
  • 3rd party
    Debt collection or consolidation • Debt relief or reduction • Debt forgiveness • Credit repair • Lead generation • Generic job alerts • Brokers
  • Controlled substances
    Tobacco • Vaping • Cannabis/CBD • Illegal drugs
  • SHAFT
    Sex • Hate speech • Alcohol • Firearms • Tobacco • Profanity
  • Scams
    Phishing • Fraud • Spam • Deceptive marketing
  • Charity
    Giving donations (case by case)

Infractions are categorized as Severity 1, 2, 3, or 4 with Severity 1 being the most severe. For more details, please refer to this guide. 

 

Additional Information

For more information, see the following articles:

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