Country Summary
Country Name | Canada |
ISO | CA |
Country Code | 1 |
Region | North America |
MCC (Mobile country code) | 302 |
Sender ID Guidelines
Alphanumeric Sender ID |
Alphanumeric sender IDs are not supported. |
Numeric Sender ID |
|
Generic Sender ID | Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited. |
Restricted Content
All CAN Numbers traffic adheres to the CWTA guidelines. For more information, see the CWTA Handbook Guidelines.
Disallowed Content:
-
High-risk financial services
Payday/cash advance loans • Short term loans (unless from direct lender bank) • Auto loans • Stock alerts • Mortgage loans • Student loans • Debt collection (unless for company sending message) • Lead or commission generation • Tax relief programs • Cryptocurrency -
Get rich quick schemes
Deceptive work from home programs • Secret shopper ad campaigns • Risk investment opportunities • Multi-level affiliate marketing • Gambling/sweepstakes -
3rd party
Debt collection or consolidation • Debt relief or reduction • Debt forgiveness • Credit repair • Lead generation • Generic job alerts • Brokers -
Controlled substances
Tobacco • Vaping • Cannabis/CBD • Illegal drugs -
SHAFT
Sex • Hate speech • Alcohol • Firearms • Tobacco • Profanity -
Scams
Phishing • Fraud • Spam • Deceptive marketing -
Charity
Giving donations (case by case)
The CWTA imposes several restrictions on the content of CSC messaging. These include:
- Sexual or adult content
- Short Codes sending messages on behalf of more than one brand
- Cannabis or cannabis-related messaging, including CBD. Wireless service providers and the CWTA will assess applications related to cannabis or CBD on a case-by-case basis.
- Campaigns dealing with age-restricted content, such as alcohol and gambling, are allowed but will be evaluated on a case-by-case basis by the CWTA. All CSC programs related to age-restricted content must also include an age verification mechanism. For example, the programs must ask consumers to verify whether they are of legal age.
- CSC programs should not be used to encourage people to access content that promotes illegal activities such as copyright infringement or piracy.
- Messages sent to consumers must be at most 320 characters, equivalent to two SMS messages, unless otherwise agreed to by the CWTA.
Other Features or Restrictions
- Majority of the main carriers support handset DLRs.
Canada SMS Delivery Options
Canada SMS Sending Options |
Long Code |
Dedicated Short Code |
Toll Free SMS (Purchase Under US) |
Example |
12015555555 |
12345 |
1-888-555-5555 |
Daily Send Limit |
250 SMS / Day / Number |
N/A |
N/A |
Throughput Limit |
1 SMS / sec / Number |
Up to 30mps |
30 SMS / sec / Number |
US Reach |
No (User must purchase a US short code) |
Yes |
|
Capabilities |
SMS, MMS and Voice capable |
SMS capable |
SMS, MMS and Voice capable |
Suggested Use Case |
Non-Marketing 2FA, Alerts |
Marketing, 2FA, Alerts, Customer Service |
Marketing, 2FA, Alerts, Customer Service |
Set Up Time |
Available Immediately. Log in to your Vonage API account to get started. |
6-8 Weeks. Contact Sales to get started. |
Vonage Pre-Approved: Available Immediately. Customer Owned: 3-7 business days. |
Additional Information
For Specific Features and Restrictions for each type of number see the following articles:
- Canada LVN Long Virtual Number - Local Area Code Numbers
- Canada Short Codes 5-6 digit numbers used only for SMS & MMS
- Canada Toll-Free
- Global SMS Features Overview (Outbound-Only)
- Global SMS Numbers Features Overview
There are no additional content restrictions beyond those in our Acceptable Use Policy.
Articles in this section
- Anguilla SMS Features and Restrictions
- Antigua and Barbuda SMS Features and Restrictions
- Aruba SMS Features and Restrictions
- Barbados SMS Features and Restrictions
- Bermuda SMS Features and Restrictions
- Bonaire, Sint Eustatius and Saba SMS Features and Restrictions
- Canada SMS Features and Restrictions
- Cayman Islands SMS Features and Restrictions
- Cook Islands SMS Features and Restrictions
- Cuba SMS Features and Restrictions