Setting up WhatsApp Carousel Template
- WhatsApp Message Templates
WhatsApp Carousel Templates offer a visually engaging way to showcase multiple products, services, or options within a single message.
Here are some common use cases:
- Product Showcase: Present multiple products from a specific category or promotion with high-quality images, and descriptions. Users can easily swipe through to compare and learn more.
- New arrivals: Highlight your latest products with eye-catching visuals and calls to action like "Shop Now" or "Learn More."
Marketing & Customer Engagement:
- Promotional offers: Feature multiple deals or discounts in a visually appealing format, increasing campaign engagement and click-through rates.
- Event promotion: Showcase different aspects of an event, like speakers, schedule, and venue, with links to registration or ticket purchase.
- Product FAQs: Provide answers to frequently asked questions about your products with concise text and relevant visuals.
- Troubleshooting guide: Offer step-by-step instructions for common issues with images or videos for better understanding.
Education & Training:
- Course previews: Showcase different modules, instructors, and key features of a course with engaging visuals and links to enrollment.
- Interactive lessons: Present multiple learning materials like text, images, or videos within a single carousel, enhancing student engagement.
Travel & Hospitality:
- Destination Showcase: Highlight different areas, attractions, and activities within a specific location with stunning visuals and links to booking pages.
- Hotel room options: Showcase various room types with images, amenities, and prices, allowing users to easily compare and choose.
Media & Entertainment:
- News digest: Feature top headlines or trending stories with captivating images and links to full articles.
- Movie trailers: Showcase upcoming movies with trailers, synopses, and cast information, driving interest and ticket sales.
- Music recommendations: Present new releases, popular playlists, or artist profiles with audio previews and links to streaming platforms.
- Increased engagement: Interactive elements like swiping and buttons encourage users to explore further.
- Improved click-through rates: Compelling visuals and calls to action can drive users towards desired actions.
- Conciseness: Present multiple options or information points without overwhelming users with a lengthy message.
What is a Carousel Template:
Carousel templates allow you to send a single text message accompanied by a set of up to 10 carousel cards in a horizontally scrollable view:
A carousel template consists of four sections.
Each carousel card must include a mandatory media header, which can be an image or a video, a card body text, and at least one button.
Message Bubble: The message bubble is a mandatory field, allowing for the input of text (with the option to include emojis) and supporting variables as needed. The maximum number of characters allowed for the text is 1024.
Card header: It is mandatory to upload a media header for an added carousel card. The card header supports either image (.jpg or .png) or video (.mp4) media only. The maximum limit for an image is 4MB and video is 10MB.
The media header format type must be the same across all cards, i.e. If the initial card header contains an image, subsequent card headers must also feature images only.
Card Body: The card body supports the input of the text with a maximum character limit of 160.
Card buttons: Carousel template card supports up to 2 buttons. Buttons can be the same or a mix of Quick reply buttons, or URL buttons.
Card Buttons support a Maximum of 2 buttons. The maximum limit of characters supported for the Card button title is 20.
At least one card button is mandatory per carousel card. All the added buttons in each card must be of the same type and in the same order.
Refer to the below chart for valid Carousel card buttons.
- First Navigate to Sales channels >> WhatsApp in the menu.
- In WhatsApp go to Message Templates & click on the Create New button to get started with creating a WhatsApp template.
- Provide template details like name & language, then select the template type as Marketing from the dropdown list.
Note: Carousel template is available only for the Marketing template.
- Select the Carousel option in the template type under the Message Content section.
- Add a message for your Message Bubble in the text field under the Cards section.
- Click on the add image or video option to upload your Media.
Once the media is added, now add the card message and at least one button for the carousel card.
Below is the list of supported button actions:
Note: Open a website (URL button) option under button actions, is where you can enter the link for your webpage.
- In case you want to add additional cards to the carousel template, click on the Add new card option.
- Repeat the same format for your second added carousel card, add your media for your card header, a message for the card body & buttons for card buttons. Add the number of cards based on your requirements.
- Once you have added all the details for the carousel template, click on the Save option.
Once the template is approved by WhatsApp, you can send it to your customers.
Carousel view on the customer’s end.
Additional Examples of carousel cards sent to customers:
Below is an example of carousel cards consisting of a video & a single button combination.