How to Change My WhatsApp Display Name for a Live WhatsApp Number?

Objective

This article outlines the steps to change your WhatsApp display name. The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. When you add a new phone number to your WhatsApp Business account in the Meta Business Manager, you assign a display name to it.

Applies To

• Messages API
• WhatsApp

Prerequisites

Before submitting your request review Meta’s Display Name Guidelines, and ensure your desired name adheres to these guidelines

Submit the WhatsApp Display name form here

Process for Standard Businesses

Upon submission of the WhatsApp Support Form, the Vonage WhatsApp Team will request the new display name for you. Once the new display name is requested, Meta will review the display name and either approve or reject it. This can take up to 24-hours.

• If Meta approves the display name, the Vonage WhatsApp Team will update the display name in the WABA for you
• If Meta rejects the display name, you can request an appeal (Please see below)

Appeals for Standard Businesses

If, for any reason, the submitted display name is rejected, the WhatsApp number in question will retain its current display name.

If you feel that the rejection of the proposed display name was erroneous, the Vonage WhatsApp Team can help you with the appeals process. You are advised to provide relevant information to support your claim.

Once the relevant information is provided, the Vonage WhatsApp Team will open a Meta Direct Support Ticket and appeal the display name rejection for you. If Meta denies the new display name, you have the option to provide another new display name and the process outlined above will begin again.

Process for Official Business Accounts (Green Labels)

Upon submission of the WhatsApp Support Form, the Vonage WhatsApp Team will open a Meta Direct Support Ticket and request the new display name. Meta will then review the display name and either approve or reject it. This can take up to 24-hours.

•  If Meta approves the display name, they will update it in the WABA
• If Meta rejects the display name, you can request an appeal (Please see below) 

Appeals for Official Business Accounts (Green Labels)

If, for any reason, the submitted display name is rejected, the WhatsApp number in question will retain its current display name.

If you feel that the rejection of the proposed display name was erroneous, the Vonage WhatsApp Team can help you with the appeals process. You are advised to provide relevant information to support your claim.

Once the relevant information is provided, the Vonage WhatsApp Team will bring it to Meta and appeal the display name rejection for you. If Meta denies the new display name, you have the option to provide another new display name and the process outlined above will begin again.