Branding Your RCS Agent: Guidelines for Logo, Banner, and Color Theme

Question

How Are the Logo, Banner, and Color Theme Defined for an RCS Agent ?

Applies To

• Rich Communication Services
• Messaging

Answer

When setting up your RCS agent, branding plays a key role in ensuring a professional and consistent customer experience. You can customize your agent’s appearance using three core elements: logo, banner image, and a color theme. Here’s how each is defined and what you should keep in mind while uploading them:

Logo

Your agent’s logo appears next to messages in conversations and serves as a recognizable brand identity for users. It should meet the following requirements:

• Size: 224 x 224 pixels
• Format: JPEG or PNG
• Maximum File Size: 50 KB
• Display: Shown as a circular image (224 px diameter)

Banner Image

The banner image is shown when a user views your agent's business information. It acts as a header or cover image for your brand.

• Size: 1440 x 448 pixels
• Format: JPEG
• Maximum File Size: 200 KB

Color Theme

You can select a color for certain UI elements that appear above your agent’s phone number. This should align with your brand’s color palette, but it’s crucial that the color meets accessibility standards.

Specifically, the color must have a minimum contrast ratio of 4.5:1 to white ( This is defined by WCAG 2.0. This ensures text and UI elements remain legible in low-light conditions and for users with visual impairments.

🔍 Check your color: Use tools like the WebAIM Contrast Checker to verify your chosen color meets the contrast requirement.