|MCC (Mobile country code)
Sender ID Guidelines
Due to the increase of spam/smishing SMS in Singapore, the local regulator Infocomm Media Development Authority ("IMDA") has established the Full SMS Sender ID Registry Regime (“Full SSIR Regime”) in March 2022. Under this SSIR Regime, organizations can register their Sender IDs directly with the regulator's registry to protect their Sender IDs. Also, any SMS aggregators who wish to terminate the registered Sender ID traffic to Singapore must be licensed by IMDA. All Sender IDs are subject to regulatory approval. Vonage is happy to announce that we are the licensed SMS aggregator (NEXMO Pte Ltd) with the regulator.
With effect from 31 January 2023, Sender ID registration with the regulator has become mandatory. Only SMS Sender IDs that have been registered with the regulator's registry will be allowed to Singapore. Non-registered Sender ID is converted to a generic Sender ID 'Likely-SCAM' until further notice. You can find more information on SGNIC (IMDA's SMS registry provider) website: https://www.sgnic.sg/smsregistry/overview.
To avoid traffic failure, customers should register their Sender IDs directly with SGNIC as soon as possible. Please take note that the Sender ID is case-sensitive. Once the Sender ID has been successfully registered, kindly reach out to your Vonage account manager or Vonage support regarding the whitelisting of the Sender ID with Vonage.
Important update regarding non-registered Sender ID traffic:
Please note that the original 6-month transition period from 31 January 2023 has now been extended past 1stAugust 2023. All non-registered Sender IDs will be marked as “Likely-SCAM” and will continue to be allowed until further notice from IMDA.
Use-Case & Content Guidelines
|Singapore has a Do-Not-Call (DNC) registry. Unsolicited messages are subject to penalties as described in the Spam Control Act 2007.
P2P traffic is prohibited.
No political, religious, unsolicited promotion, or gambling content.
There are no additional content restrictions beyond those in our Acceptable Use Policy.