Indonesia SMS Features and Restrictions Indonesia SMS Features and Restrictions

Indonesia SMS Features and Restrictions

Erica Yeung

Country Summary

Country Name Indonesia
ISO ID
Country Code 62
Region Asia
MCC (Mobile country code) 510

 

Sender ID Guidelines

Alphanumeric Sender ID

All alphanumeric sender IDs must be pre-registered*.

Note: For pre-registered domestic brand name Sender ID, both XL and Telkomsel network have the policy of blocking the Sender ID if there is no SMS traffic for the past 3 months. Re-registration will be required if customer want to send SMS traffic from the Sender ID again.
Numeric Sender ID Numeric Sender IDs are subject to filtering from local operators. They may be overwritten for a best effort basis delivery.
Generic Sender ID Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited. Please use a representative brand or business name to ensure delivery.
Virtual Numbers

Sender ID for outbound SMS, using a local LVN as Sender ID, will be changed to a random number to ensure delivery.  
LVNs are only offering Inbound (SMS MO). 

 

*To initiate the Sender ID registration process, please check Global Sender ID Portal or contact your account manager or support

 

Important Update for Indonesia regulation

Effective Aug 2024, All networks in Indonesia has introduced new requirements for all traffic sent to their network by domestic Sender IDs. 

Here's the new requirement:

  • Inclusion of Brand Name: Indonesia operators mandate that the name of the brand must be included within the content of the text messages. Please ensure that the message content includes customer’s brand name.

Brand Name is missing or Brand Name is mismatch with Sender ID, is deemed to misuse of domestic sender IDs. Domestic Sender IDs will be blocked for 6 months.

 

Use-Case & Content Guidelines

Keyword Filtering

Telkomsel (51010) / Axis (51008) /PT XL Axiata Tbk (51011):

Transactional traffic and messages containing certain keywords such as "Verify," "PIN," or "Code" may be filtered. If you intend to send this type of traffic, submit a support request with information about your use-case and message template.

Vonage API has access to transactional routes able to bypass this restriction, and provide a pre-registered Sender ID.

The Sender ID needs to be in an alphanumeric format (e.g., abc123) of up to 11 characters max.

Unicode

 

Unicode encoding is not officially supported by any of the networks in Indonesia, so it is recommended to use GSM7 encoding. Extended characters are often problematic.

Concatenated Messages

 

Concatenated messages are not guaranteed to be delivered to all networks. It is recommend that messages be limited to one singular message, or break the messages into parts to ensure the best delivery.

Delivery Receipts

 

Delivery receipts are extremely unreliable across all networks in this country, some are missing completely, and therefore drawing conclusions based on DLR statuses will be inaccurate.

Ported Numbers

We do have reach to ported numbers on all networks.

PT Pasifik Satelit Nusantara (51000)

SMS is not supported towards this network.

SIM Cards

As of October 31, 2018, the Indonesian government requires SIM card owners to register their number with a national ID. This registration is a government effort to prevent misuse of customer numbers, especially prepaid subscribers, as part the government’s commitment in providing protection to consumers and for the interests of national single identity.

 

Additional Information

P2P traffic is prohibited.

No sexual, racist, gambling, political, religious content or unsolicited promotion.

There are additional content restrictions beyond those in our Acceptable Use Policy.

 

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