Question
What is RBM?
Applies To
- Rich Communication Services
- Messaging
- RCS Business Messaging
Answer
RBM, short for RCS Business Messaging, is a messaging platform designed for businesses to communicate effectively with their customers. It builds upon the RCS standard, offering features beyond traditional SMS.
Unlike person-to-person (P2P) messaging, which is primarily used for personal communication, RBM focuses on application-to-person (A2P) interactions. This allows businesses to send branded messages with rich media content, such as images, videos, and interactive elements.
One key advantage of RBM is the ability to verify the sender's identity, increasing consumer trust and reducing the risk of fraud. This is achieved through branding features that allow businesses to display their logo and other relevant information within the message.
Related to:
Articles in this section
- Understanding RCS Message Pricing: Basic, Rich, and Conversation
- Guidelines for Using Sender IDs with RCS Agents
- Message Exchange Limits in a 24-Hour RCS Conversation Session
- Limits on the Number of Attachments for RCS Messages
- Restrictions on the Number of RCS Messages Sent to an Individual Phone Number
- RCS Conversation Session Length Supported by Vonage
- International and Domestic Traffic Segregation
- RBM Tester Account
- Understanding RCS and RBM
- Navigating the RBM Agent Approval Process: A Guide to Successful Launches