What is RBM?

Question

What is RBM?

Applies To

• Rich Communication Services
• Messaging
• RCS Business Messaging

Answer

RBM, short for RCS Business Messaging, is a messaging platform designed for businesses to communicate effectively with their customers. It builds upon the RCS standard, offering features beyond traditional SMS.

Unlike person-to-person (P2P) messaging, which is primarily used for personal communication, RBM focuses on application-to-person (A2P) interactions. This allows businesses to send branded messages with rich media content, such as images, videos, and interactive elements.

One key advantage of RBM is the ability to verify the sender's identity, increasing consumer trust and reducing the risk of fraud. This is achieved through branding features that allow businesses to display their logo and other relevant information within the message.