Question
What is RBM?
Applies To
- Rich Communication Services
- Messaging
- RCS Business Messaging
Answer
RBM, short for RCS Business Messaging, is a messaging platform designed for businesses to communicate effectively with their customers. It builds upon the RCS standard, offering features beyond traditional SMS.
Unlike person-to-person (P2P) messaging, which is primarily used for personal communication, RBM focuses on application-to-person (A2P) interactions. This allows businesses to send branded messages with rich media content, such as images, videos, and interactive elements.
One key advantage of RBM is the ability to verify the sender's identity, increasing consumer trust and reducing the risk of fraud. This is achieved through branding features that allow businesses to display their logo and other relevant information within the message.
Related to:
Articles in this section
- Understanding Vonage’s Branded Text: Intelligent SMS-to-RCS Transitioning
- Branding Your RCS Agent: Guidelines for Logo, Banner, and Color Theme
- What is a RCS/RBM agent ?
- What is RCS ?
- Understanding the Universal Profile
- Vonage RCS Resources
- RBM Tester Account
- Understanding RCS and RBM
- Navigating the RBM Agent Approval Process: A Guide to Successful Launches
- Understanding Sender Identities for RCS Business Messaging (RBM)