Objective

The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. When you add a new phone number to your WhatsApp Business account in the Meta Business Manager, you assign a display name to it. This article outlines the steps to change your WhatsApp display name.

Applies To

• Messages API
• WhatsApp

Prerequisites

Self-service for Display Name changes is only available for Verified businesses. Unverified businesses and Official Business Accounts, Green Labels need to submit a request through our help desk. Link:Display Name support form.

• Access to the WhatsApp Manager with permission to the specific WABA (WhatsApp Business Account) that contains your phone number
• Current  business verification  from Meta
• Review Meta’s  Display Name guidelines, and ensure your desired name adheres to these guidelines.

Procedure:

Changing your display name is a straightforward procedure, follow the steps below or watch this video. 

Verified Businesses

1. On your WhatsApp Manager, search for the WABA that contains your WhatsApp phone number

2. Click on the WABA name and then, on the left side menu, go to “Phone Numbers”

3. Under the “Name” column, hover over your current display name and click the pencil icon

4. In the Edit display name section, enter a new display name

5. Select Next

Appeals

If, for any reason, the submitted display name is rejected, the WhatsApp number in question will retain its current display name.

If you feel that the rejection of the proposed display name was erroneous, the Vonage WhatsApp team can help you with the appeals process: you are advised to provide relevant information to support your claim. You can do it via Display Name support form.