Vonage platform fee (effective July 1, 2025)
To align with the Meta pricing model, the Vonage Platform Fee will also change to a per message model. This is defined as per country and category, with rates as low as €0.0001/$0.00015.
Please refer to the pricing table below:
Rate Card (Currency: USD)
| WhatsApp Country / Region* |
Marketing |
Utility |
Authentication |
Auth International |
Service |
Referral |
| Argentina |
$0.03756 |
$0.01760 |
$0.01760 |
N/A |
$0.01584 |
$0.01584 |
| Brazil |
$0.01900 |
$0.00206 |
$0.00206 |
N/A |
$0.00185 |
$0.00185 |
| Chile |
$0.05398 |
$0.01218 |
$0.01218 |
N/A |
$0.01096 |
$0.01096 |
| Colombia |
$0.00764 |
$0.00016 |
$0.00016 |
N/A |
$0.00015 |
$0.00015 |
| Egypt |
$0.06520 |
$0.00316 |
$0.00316 |
Coming soon |
$0.00284 |
$0.00284 |
| France |
$0.08698 |
$0.01820 |
$0.01820 |
N/A |
$0.01638 |
$0.01638 |
| Germany |
$0.08294 |
$0.03344 |
$0.03344 |
N/A |
$0.03010 |
$0.03010 |
| India |
$0.00330 |
$0.00044 |
$0.00044 |
Coming soon |
$0.00040 |
$0.00040 |
| Indonesia |
$0.01251 |
$0.00764 |
$0.00764 |
Coming soon |
$0.00688 |
$0.00688 |
| Israel |
$0.02142 |
$0.00324 |
$0.00324 |
N/A |
$0.00292 |
$0.00292 |
| Italy |
$0.02098 |
$0.00910 |
$0.00910 |
N/A |
$0.00819 |
$0.00819 |
| Malaysia |
$0.02612 |
$0.00426 |
$0.00426 |
Coming soon |
$0.00383 |
$0.00383 |
| Mexico |
$0.01325 |
$0.00261 |
$0.00261 |
N/A |
$0.00235 |
$0.00235 |
| Netherlands |
$0.09702 |
$0.03036 |
$0.03036 |
N/A |
$0.02733 |
$0.02733 |
| Nigeria |
$0.03140 |
$0.00412 |
$0.00412 |
Coming soon |
$0.00371 |
$0.00371 |
| North America |
$0.01518 |
$0.00242 |
$0.00242 |
N/A |
$0.00218 |
$0.00218 |
| Pakistan |
$0.01438 |
$0.00165 |
$0.00165 |
Coming soon |
$0.00149 |
$0.00149 |
| Peru |
$0.04268 |
$0.01218 |
$0.01218 |
N/A |
$0.01096 |
$0.01096 |
| Russia |
$0.04870 |
$0.02428 |
$0.02428 |
N/A |
$0.02185 |
$0.02185 |
| Saudi Arabia |
$0.01380 |
$0.00349 |
$0.00349 |
Coming soon |
$0.00314 |
$0.00314 |
| South Africa |
$0.02304 |
$0.00462 |
$0.00462 |
Coming soon |
$0.00416 |
$0.00416 |
| Spain |
$0.01867 |
$0.00610 |
$0.00610 |
N/A |
$0.00549 |
$0.00549 |
| Turkey |
$0.00660 |
$0.00324 |
$0.00324 |
N/A |
$0.00292 |
$0.00292 |
| United Arab Emirates |
$0.01171 |
$0.00478 |
$0.00478 |
Coming soon |
$0.00431 |
$0.00431 |
| United Kingdom |
$0.03212 |
$0.01336 |
$0.01336 |
N/A |
$0.01203 |
$0.01203 |
| Rest of Africa |
$0.01364 |
$0.00242 |
$0.00242 |
N/A |
$0.00218 |
$0.00218 |
| Rest of Asia Pacific |
$0.04444 |
$0.00690 |
$0.00690 |
N/A |
$0.00621 |
$0.00621 |
| Rest of Central & Eastern Europe |
$0.05222 |
$0.01284 |
$0.01284 |
N/A |
$0.01155 |
$0.01155 |
| Rest of Latin America |
$0.04488 |
$0.00690 |
$0.00690 |
N/A |
$0.00621 |
$0.00621 |
| Rest of Middle East |
$0.02068 |
$0.00550 |
$0.00550 |
N/A |
$0.00495 |
$0.00495 |
| Rest of Western Europe |
$0.03594 |
$0.01042 |
$0.01042 |
N/A |
$0.00938 |
$0.00938 |
Rate Card (Currency: EUR)
| WhatsApp Country / Region* |
Marketing |
Utility |
Authentication |
Auth International |
Service |
Referral |
| Argentina |
€0.03414 |
€0.01600 |
€0.01600 |
N/A |
€0.01440 |
€0.01440 |
| Brazil |
€0.01727 |
€0.00187 |
€0.00187 |
N/A |
€0.00168 |
€0.00168 |
| Chile |
€0.04907 |
€0.01107 |
€0.01107 |
N/A |
€0.00996 |
€0.00996 |
| Colombia |
€0.00694 |
€0.00014 |
€0.00014 |
N/A |
€0.00013 |
€0.00013 |
| Egypt |
€0.05927 |
€0.00287 |
€0.00287 |
Coming soon |
€0.00258 |
€0.00258 |
| France |
€0.07907 |
€0.01654 |
€0.01654 |
N/A |
€0.01489 |
€0.01489 |
| Germany |
€0.07540 |
€0.03040 |
€0.03040 |
N/A |
€0.02736 |
€0.02736 |
| India |
€0.00300 |
€0.00040 |
€0.00040 |
Coming soon |
€0.00036 |
€0.00036 |
| Indonesia |
€0.01137 |
€0.00694 |
€0.00694 |
Coming soon |
€0.00625 |
€0.00625 |
| Israel |
€0.01947 |
€0.00294 |
€0.00294 |
N/A |
€0.00265 |
€0.00265 |
| Italy |
€0.01907 |
€0.00827 |
€0.00827 |
N/A |
€0.00744 |
€0.00744 |
| Malaysia |
€0.02374 |
€0.00387 |
€0.00387 |
Coming soon |
€0.00348 |
€0.00348 |
| Mexico |
€0.01204 |
€0.00237 |
€0.00237 |
N/A |
€0.00213 |
€0.00213 |
| Netherlands |
€0.08820 |
€0.02760 |
€0.02760 |
N/A |
€0.02484 |
€0.02484 |
| Nigeria |
€0.02854 |
€0.00374 |
€0.00374 |
Coming soon |
€0.00337 |
€0.00337 |
| North America |
€0.01380 |
€0.00220 |
€0.00220 |
N/A |
€0.00198 |
€0.00198 |
| Pakistan |
€0.01307 |
€0.00150 |
€0.00150 |
Coming soon |
€0.00135 |
€0.00135 |
| Peru |
€0.03880 |
€0.01107 |
€0.01107 |
N/A |
€0.00996 |
€0.00996 |
| Russia |
€0.04427 |
€0.02207 |
€0.02207 |
N/A |
€0.01986 |
€0.01986 |
| Saudi Arabia |
€0.01254 |
€0.00317 |
€0.00317 |
Coming soon |
€0.00285 |
€0.00285 |
| South Africa |
€0.02094 |
€0.00420 |
€0.00420 |
Coming soon |
€0.00378 |
€0.00378 |
| Spain |
€0.01697 |
€0.00554 |
€0.00554 |
N/A |
€0.00499 |
€0.00499 |
| Turkey |
€0.00600 |
€0.00294 |
€0.00294 |
N/A |
€0.00265 |
€0.00265 |
| United Arab Emirates |
€0.01064 |
€0.00434 |
€0.00434 |
Coming soon |
€0.00391 |
€0.00391 |
| United Kingdom |
€0.02920 |
€0.01214 |
€0.01214 |
N/A |
€0.01093 |
€0.01093 |
| Rest of Africa |
€0.01240 |
€0.00220 |
€0.00220 |
N/A |
€0.00198 |
€0.00198 |
| Rest of Asia Pacific |
€0.04040 |
€0.00627 |
€0.00627 |
N/A |
€0.00564 |
€0.00564 |
| Rest of Central & Eastern Europe |
€0.04747 |
€0.01167 |
€0.01167 |
N/A |
€0.01050 |
€0.01050 |
| Rest of Latin America |
€0.04080 |
€0.00627 |
€0.00627 |
N/A |
€0.00564 |
€0.00564 |
| Rest of Middle East |
€0.01880 |
€0.00500 |
€0.00500 |
N/A |
€0.00450 |
€0.00450 |
| Rest of Western Europe |
€0.03267 |
€0.00947 |
€0.00947 |
N/A |
€0.00852 |
€0.00852 |
* See what countries sit under which region in this link from Meta webpage
Note: In addition to the above fees, WhatsApp fees also apply - visit Meta Pricing page to find the rates
Legal Disclaimer
As our billing system replicates Meta’s incremental tiered pricing at the WhatsApp Business Account (WABA) level rather than aggregating usage across your entire business, customers with multiple Business Solution Providers may see discrepancies between the pricing shown in WhatsApp Business Manager and the WhatsApp Fee invoiced by Vonage. If this is the case, we may need to issue a supplemental invoice to reflect the accurate charges under the new pricing model.