|Country Name||United Arab Emirates (UAE)|
|Region||Middle East & Africa|
|MCC (Mobile country code)||424|
Sender ID Guidelines
|Alphanumeric Sender ID||
To reduce SMS spam risk, the UAE Telecommunications Regulatory Authority (TRA) requires that organizations register all traffic for sending SMS to customers in the United Arab Emirates (UAE).
Alpha sender IDs are case-sensitive and must contain the brand name.
|Numeric Sender ID||Numeric sender IDs are not supported unless offered by Vonage's 2-way service.|
|Generic Sender ID||Generic sender IDs such as INFO, SMS, QSMS, NOTICE etc are prohibited.|
Use-Case & Content Guidelines
Format violations will result in the TRA charging a significant penalty of up to 400,000 AED (roughly $108,900 USD) per non-compliant message, which you shall bear responsibility for in accordance with our Acceptable Use Policy. Suspected violations may also result in account suspension or termination.
P2P traffic is prohibited.
No political, religious, unsolicited promotion, or gambling content.
There are no additional content restrictions beyond those in our Acceptable Use Policy.