Pakistan SMS Features and Restrictions Pakistan SMS Features and Restrictions

Pakistan SMS Features and Restrictions

Subrata Swain

Country Summary

Country Name Pakistan
ISO PK
Country Code 92
Region Asia
MCC (Mobile country code) 410

 

Sender ID Guidelines

Alphanumeric Sender ID

Mobilink (MCCMNC: 41001): *Pre-registration of alpha sender ID is mandatory for 41001. Non-registered sender IDs will be overwritten to deliver on best-can-do basis.

CMPak (MCCMNC: 41004): Support characters Aa to Zz (26) and Shortcode length up to 6 digits. All dynamic, alphanumeric and long code sender ID’s will be rejected. 

Other networks: Sender IDs towards the rest of Pakistan networks may be overwritten to ensure delivery. Short codes are supported for all Pakistan networks.
Numeric Sender ID Numeric sender IDs are not supported unless offered by Vonage's 2-way service.
Generic Sender ID Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited.

 

*To initiate the Sender ID registration process, please check Global Sender ID Portal or contact your account manager or support

 

Use-Case & Content Guidelines

 

Marketing Content

 Any marketing content that is considered by the local networks to be spam is not allowed.

Not Recommended OTP SMS Format

Recommended OTP SMS Format

Your OTP Is 115454

Your OTP code for the ABC app is 1234. For any issues, contact us at 03xx XXXXXXX orabc.pk

Your Password reset OTP is 1234

 

First part of your OTP # 1234

This is an automated SMS from abc.com. Your verification PIN is 12345. Please enter the PIN for instant verification. Thank you!

Your verification code is : 879215

 

Dear Customer, Your OTP is 2080. Use this Passcode to complete your registration. Thank you.

Dear Abc, Thank you for shopping at XYZ Company, Your 1234 has been placed. Your verification code is abc123 please visit http://verify.xyzcompany.pk for self-order verification. Team XYZ Company.

 

Additional Information

  • Kindly refrain from using shortened URLs in your SMS body.
  • Keywords in sms may be blocked are "key", "identifying key", "authentication key"
  • P2P traffic is prohibited.
  • No political, religious, unsolicited promotion, or gambling content.
  • There are no additional content restrictions beyond those in our Acceptable Use Policy.

 

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