WhatsApp Per User Marketing Template Messaging Limits

Objective

This documentation provides an overview of how WhatsApp may limit the number of marketing messages a person receives from a WhatsApp Business in a given time.

To prevent WhatsApp from becoming a cluttered platform and to protect users from getting bombarded by frequent marketing notifications Meta has implemented Marketing Message Frequency Cap. By limiting the number of marketing messages users receive from businesses within a certain timeframe, Meta aims to maintain a healthy environment for users on WhatsApp

Applies To

This limit only applies to marketing template messages that would normally open new Marketing message conversations.

Procedure

This limit applies when a new marketing template conversation starts between the Business and the WhatsApp user.

If a marketing conversation is already open between the Business and the WhatsApp user, the Business can send one additional marketing message

Further marketing messages can only be sent in an open conversation session. You can send one additional marketing template message  and if you try to send more than one additional marketing template message per user then the message will be rejected with the below error:

Error code and detail:

Vonage error code 1461 and relevant WhatsApp error code 131049 (for Cloud API).

Additional Information

Please see Metas Documentation for additional information