Objective
This documentation provides an overview of how WhatsApp may limit the number of marketing messages a person receives from a WhatsApp Business in a given time.
To prevent WhatsApp from becoming a cluttered platform and to protect users from getting bombarded by frequent marketing notifications Meta has implemented Marketing Message Frequency Cap. By limiting the number of marketing messages users receive from businesses within a certain timeframe, Meta aims to maintain a healthy environment for users on WhatsApp
Applies To
This limit only applies to marketing template messages that would normally open new Marketing message conversations.
Procedure
This limit applies when a new marketing template conversation starts between the Business and the WhatsApp user.
If a marketing conversation is already open between the Business and the WhatsApp user, the Business can send one additional marketing message
Further marketing messages can only be sent in an open conversation session. You can send one additional marketing template message and if you try to send more than one additional marketing template message per user then the message will be rejected with the below error:
Error code and detail:
Vonage error code 1461 and relevant WhatsApp error code 131049 (for Cloud API) or 1026 (for On-Premises API).
Additional Information
Please see Metas Documentation for additional information
Related to:
Articles in this section
- WhatsApp Per User Marketing Template Messaging Limits
- Why did I receive rejected status delivery receipts although my WhatsApp messages were delivered to enduser?
- WhatsApp Quality Rating and Messaging Limits
- WhatsApp Platform: Phone Number Limits
- WhatsApp Business Platform Policy Enforcement: Review and Appeal Process for WhatsApp Disabled Account
- WhatsApp Local Data Storage
- Why am I receiving an error "We could not set up your number for the selected API key. Please try a different API key"
- WhatsApp One WABA Policy Enforcement Jan 2024
- WhatsApp Authentication Template Compliance May 2024
- Error code 1022 Template name does not exist in the translation