SMS/MMS Pass-through Fees (PTFs) Changes SMS/MMS Pass-through Fees (PTFs) Changes

SMS/MMS Pass-through Fees (PTFs) Changes

Ezra Lizama

In this article, you can find the price changes related to SMS and MMS Pass-through fees in the United States and Canada.

 

Content

  • Changes in PTF fees charged by US/CA carriers
  • Effective date of PTF changes

Applies to

  • SMS API
  • MMS API

Changes

Effective date of changeNetworkAPI Product / New PriceDescription
May, 1st, 2026Verizon Wireless

SMS: $0.0045

MMS: $0.0070

These changes will affect mobile-terminated (outbound) SMS and MMS in the US, using any number type (10DLC, Toll-Free Number, and Short Code)
April, 1st, 2026TextNow

SMS: $0.0035

MMS: $0.0035

These changes will affect mobile-terminated (outbound) SMS and MMS in the US, using 10DLC
April, 1st, 2026Rogers Wireless Inc Canada, and Rogers FidoSMS: CAD 0.0072These changes will affect mobile-terminated (outbound) and mobile-initiated (inbound) SMS and MMS in CA, using Short Codes
April, 1st, 2026AT&T

SMS: $0.0035

MMS: $0.0090

These changes will affect mobile-terminated (outbound) and mobile-initiated (inbound) SMS and MMS in the US, using any number type (10DLC, Toll-Free Number, and Short Code)
January, 19th, 2026T-Mobile, Sprint, and US CellularSMS: $0.0045These changes will affect mobile-terminated (outbound) SMS in the US, using any number type (10DLC, Toll-Free Number, and Short Code) via the T-Mobile and Sprint networks, as well as using TFN and SC via US Cellular.
June 1st, 2025

Verizon



 

SMS: $0.0040

MMS: $0.0065

These changes will affect mobile-terminated (outbound) SMS and MMS in the US, using any number type (10DLC, Toll-Free Number, and Short Code)