The 10DLC regulation involves three types of fees:
- One Time fees (brand registration, external vetting)
- Monthly recurring fees (campaign subscriptions)
- Pass-Through fees (additional charge applied to the actual traffic sent)
Note that some fines can also be applied when violations to the 10DLC regulation are found.
One Time fees (brand level)
Creating a brand is a process that involves registration to a third party company entrusted by US carriers to manage all the 10DLC brands and campaigns. This organisation is named The Campaign Registry (TCR). Please note that we require the brands to undergo an external vetting before being able to create any campaign (except Low Volume mixed and Sole Proprietor campaigns). External vetting is processed by TCR's partners (Aegis Mobile, WMC and Campaign Verify).
Product | Charge* | Cost |
---|---|---|
Brand Registration |
One-time fee |
4 |
Brand Standard Vetting |
One-time fee |
40 - Aegis 40 - WMC |
Enhanced Vetting | One-time fee | 95 - Aegis |
Brand Political Vetting |
Political vets are valid for 12 months |
64 - Aegis (Standard) 91.95 - Aegis (Priority) 95 - Campaign Verify |
Brand Vetting Appeal (Aegis Standard vet only) |
One-time fee (Disregarding of the outcome) |
10 |
Campaign Number Pooling Review** |
One-time fee / Per request |
TBD |
T-Mobile Throughput Special Business Review** |
One-time fee / Per request |
5000 currently waived |
* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates
** Special Reviews require the brand to be vetted (Standard, Enhanced and Political vets are accepted)
Notes:
- Campaign Verify vets must be requested externally and then imported into your brand
Campaign Subscription fees
Campaigns have a minimum duration of 3 months. For that reason, Vonage charges the subscription fees on a quarterly basis. The campaign is thereafter billed on a monthly basis. Please note that TCR does not offer any refund. When cancelling a campaign, the campaign remains active until the next billing period. At the end of the billing period paid for, the campaign is cancelled.
US Carriers, The Campaign Registry and Vonage can suspend temporarily or block campaigns that do not comply with the 10DLC regulation as instructed by TCR. In the event of a brand or campaign being blocked, no refunds will be issued.
Product | Campaign Use Case |
Monthly Fees* |
Standard Campaigns |
2FA |
10 |
Account Notification |
10 |
|
Customer Care |
10 |
|
Delivery Notifications |
10 |
|
Fraud Alert Messaging |
10 |
|
Higher Education |
10 |
|
Marketing |
10 |
|
Polling & Voting |
10 |
|
Public Services Announcements |
10 |
|
Security Alerts |
10 |
|
Mixed |
10 |
|
Low Volume Mixed |
1.50** |
|
Special Campaigns |
Carrier Exemptions |
10 |
Proxy (conversational messaging) |
10 |
|
Sweepstakes |
10 |
|
Political |
10 |
|
Social |
10 |
|
K12-Education |
10 |
|
Agents and Franchises |
30 |
|
Charity |
5 |
|
Emergency |
5 |
|
Sole Proprietor |
2** |
* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates
** TCR updated their prices with the release of Sole Proprietor v2, more details here
Updated:
Vonage has now switched all new and existing 10DLC campaign subscriptions from a quarterly billing to a monthly billing model. For more information, please read this article.
Pass Through Fees
Those fees are an additional cost to the normal price of sending an SMS / MMS with US Networks. Please note we strive to update this table as soon as new information is provided to us.
Pass-Through Fees* |
T-Mobile (Sprint) |
AT&T | Verizon | U.S. Cellular | ClearSky | Bluegrass | C-Spire | Commnet | TextNow |
---|---|---|---|---|---|---|---|---|---|
10DLC compliant | |||||||||
SMS |
0.003 |
0.003 |
0.0025 |
0.005 |
--- |
0.0025 |
0.0025 |
0.0025 |
0.002 |
MMS |
0.01 |
0.0050 |
0.0052 |
0.01 |
N/A |
--- |
--- |
--- |
0.002 |
Unregistered traffic (Gray Routes) | |||||||||
SMS |
0.008 |
0.010 |
0.01 |
--- |
0.0035 |
--- |
--- |
--- |
--- |
MMS |
0.017 |
0.015 |
N/A |
--- |
N/A |
--- |
--- |
--- |
--- |
* All prices are expressed in US Dollars. Conversions will apply.
10DLC - Other fees
Please check this article for more information related to other 10DLC fees.
10DLC Fines
Please check this article for more information on the 10DLC Fines applied when violations are found.
Study cases
If you are a customer, planning to send SMS or MMS in the USA, you will have to create at least one 10DLC brand for your company / entity, and at least one 10DLC campaign depending on the content of the messages you plan to send.
Question 1: What type of brand should I create?
Only Sole Proprietors without an EIN / Tax number can apply to a Sole Proprietor brand
Question 2: Do I want to send more than 75 messages per minute (or 2000 messages per day)?
If yes, the Low Volume Mixed campaign is not for you
Question 3: How many campaigns do I need?
Please avoid using mixed campaigns if you do not fit the requirements (min 2 - max 5 different use cases)
Question 4: Do I need a political campaign?
If so, check if you qualify for this use case without a political vet. Otherwise, proceed to request a political vetting
For a single brand & single campaign, the costs are as follow:
$4 - brand creation + $40 - standard vetting
Depending on the campaign use cases selected, from $1.50 to $30 to pay monthly (3 months minimum)
Articles in this section
- 10DLC - Update - Brand Authentication+ verification (Oct. 2024)
- 10DLC - Update - Introducing campaign updates reviews (Oct. 2024)
- 10DLC - Update - New campaign requirements (January 2024)
- 10DLC - Campaign requirements
- 10DLC - T-Mobile - Traffic Violation Fines (Jan 1st, 2024)
- 10DLC - Requirements
- 10DLC - Brand verification requirements
- What is 10DLC?
- 10DLC - Guide of guides
- 10 DLC Pricing and Fees