10 DLC Pricing and Fees

The 10DLC regulation involves three types of fees:

• One Time fees (brand registration, external vetting)
• Monthly recurring fees (campaign subscriptions)
• Pass-Through fees (additional charge applied to the actual traffic sent)

Note that some fines can also be applied when violations to the 10DLC regulation are found.

One Time fees (brand level)

Creating a brand is a process that involves registration to a third party company entrusted by US carriers to manage all the 10DLC brands and campaigns. This organisation is named The Campaign Registry (TCR). Please note that we require the brands to undergo an external vetting before being able to create any campaign (except Low Volume mixed and Sole Proprietor campaigns). External vetting is processed by TCR's partners (Aegis Mobile, WMC and Campaign Verify).

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates

** Special Reviews require the brand to be vetted (Standard, Enhanced and Political vets are accepted)

Notes:

• Campaign Verify vets must be requested externally and then imported into your brand

Campaign Subscription fees

Campaigns have a minimum duration of 3 months. For that reason, Vonage charges the subscription fees on a quarterly basis. The campaign is thereafter billed on a monthly basis. Please note that TCR does not offer any refund. When cancelling a campaign, the campaign remains active until the next billing period. At the end of the billing period paid for, the campaign is cancelled.

US Carriers, The Campaign Registry and Vonage can suspend temporarily or block campaigns that do not comply with the 10DLC regulation as instructed by TCR. In the event of a brand or campaign being blocked, no refunds will be issued.

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates
** TCR updated their prices with the release of Sole Proprietor v2, more details here

Updated:

Vonage has now switched all new and existing 10DLC campaign subscriptions from a quarterly billing to a monthly billing model. For more information, please read this article.

Pass Through Fees

Those fees are an additional cost to the normal price of sending an SMS / MMS with US Networks. Please note we strive to update this table as soon as new information is provided to us.

* All prices are expressed in US Dollars. Conversions will apply.

10DLC - Other fees

Please check this article for more information related to other 10DLC fees.

10DLC Fines

Please check this article for more information on the 10DLC Fines applied when violations are found.

Study cases

If you are a customer, planning to send SMS or MMS in the USA, you will have to create at least one 10DLC brand for your company / entity, and at least one 10DLC campaign depending on the content of the messages you plan to send.

Question 1: What type of brand should I create?

Only Sole Proprietors without an EIN / Tax number can apply to a Sole Proprietor brand

Question 2: Do I want to send more than 75 messages per minute (or 2000 messages per day)?

If yes, the Low Volume Mixed campaign is not for you

Question 3: How many campaigns do I need?

Please avoid using mixed campaigns if you do not fit the requirements (min 2 - max 5 different use cases)

Question 4: Do I need a political campaign?

If so, check if you qualify for this use case without a political vet. Otherwise, proceed to request a political vetting

For a single brand & single campaign, the costs are as follow:

$4 - brand creation + $40 - standard vetting

Depending on the campaign use cases selected, from $1.50 to $30 to pay monthly (3 months minimum)