The new A2P 10DLC regulation is an on-going effort from the major US carriers to implement a better management of application-originated SMS & MMS messages.
Please note that this is not yet fully finalized, and therefore we are only able to list the dates officially set by those carriers (mainly AT&T and T-mobile).
| Dates | Change | Description |
|
Oct 1st, 2023 |
AT&T Short-Code and Toll-Free outbound SMS and MMS pass-through fees update |
From October 1st, AT&T will increase their pass-through fees as follows:
$0.0030 per SMS (previously $0.0025) $0.0050 per MMS (previously $0.0030)
$0.0030 per SMS (previously $0.0025) $0.0050 per MMS (previously $0.0030) |
|
Oct 1st, 2023 |
TELUS Short-Code pass-through fees increase |
From October 1st, 2023, Telus (Canadian carrier) will increase its outbound SMS pass-through fees to: $0.0065 CAD (previously $0.005 CAD) |
| Oct 1st, 2023 | AT&T will update the pass-through fees of 10DLC compliant SMS and MMS traffic |
From October 1st, 2023, AT&T will increase their 10DLC compliant traffic pass-through fees to: $0.0030 per SMS (previously $0.0020) $0.0050 per MMS (previously $0.0035) |
|
July 1st, 2023 |
ClearSky to introduce a new fee |
ClearSky will introduce a new $0.0035 Number Access fee |
|
July 1st, 2023 |
New Verizon Pass Through MT fees applied to unregistered 10DLC traffic |
Starting July 1st, Verizon will charge $0.01 per SMS messages sent via grey routes
Additionally Verizon will apply a new $0.0065 pass-through fee for 10DLC SMS terminating to Claro Puerto Rico |
|
June 1st, 2023 |
New ClearSky Pass Through MT fees applied to unregistered 10DLC traffic |
$0.0035 per SMS |
|
June 1st, 2023 |
New T-Mobile Pass Through MT fees applied to unregistered 10DLC traffic |
$0.005 per SMS (previously $0.004) $0.014 per MMS (previously $0.013)
T-Mobile will increase those fees gradually throughout the year:
|
|
June 1st, 2023 |
New AT&T Pass Through MT fees applied to unregistered 10DLC traffic |
$0.01 per SMS (previously $0.004) $0.015 per MMS (previously $0.005) |
|
Feb. 23, 2023 |
2 new carriers (MNOs) add to 10DLC |
ClearSky & Interop are joining the list of carriers on the 10DLC network. Note: existing campaigns will be updated to show the new MNOs at a later date. |
|
December 1, 2022 |
T-Mobile introduces a new fee for 10DLC Campaign which do not have any number (LVN) linked to it for the past 60 days. |
The fine will start being applied on Feb 1st, 2023 on a monthly basis to all non-compliant campaigns. More information here |
|
Oct. 7, 2022 |
T-Mobile removes the campaign activation fee | The U.S. SMS 10DLC campaign one-time $50 registration fee from T-Mobile is now waived. |
| Sept. 1, 2022 | Verizon's Pass Through Fee will increase | Pass through fee will increase from a $0.0025 surcharge to a $0.003 surcharge |
| June 1, 2022 |
T-Mobile Special Business Review (per campaign) Number Pooling (>50 numbers in a campaign) |
A T-Mobile SBR for Number Pooling now costs $2000 per application |
| March 1, 2022 | AT&T Pass Through MT fees applied |
$.004 for unregistered SMS traffic |
| March 1, 2022 | T-Mobile Pass through MT/MO fees will be applied |
$0.004 for unregistered SMS traffic |
| March 1, 2022 | T-mobile Campaign/Migration Service Activation Fee |
The $50 fee was cancelled by T-Mobile in October |
|
October 1, 2021 |
T-Mobile/Sprint implementation of 10DLC fines | Non-Compliance Fines |
| Date TBD |
T-Mobile Special Business Review (per brand) Unlimited Throughput |
A T-Mobile SBR for Unlimited throughput will cost $5000 per application (currently waived) |
| Date TBD | T-Mobile charging a fine per incident (per message) |
Vonage will block all unregistered traffic |
Articles in this section
- 10DLC - Update - Reseller ID requirements (Dec 2024)
- 10DLC - Update - Brand Authentication+ verification (Oct. 2024)
- 10DLC - Update - Introducing campaign updates reviews (Oct. 2024)
- 10DLC - Update - New campaign requirements (January 2024)
- 10DLC - Campaign requirements
- 10DLC - T-Mobile - Traffic Violation Fines (Jan 1st, 2024)
- 10DLC - Requirements
- 10DLC - Brand verification requirements
- What is 10DLC?
- 10DLC - Guide of guides