Quick Access:

• Preamble
• Description
• Why are those changes introduced?
• What do I need to do to avoid disruptions?

Preamble

Vonage is constantly looking to improve its services and provide a better customer experience. To that end, we will introduce a new feature on October 28th 2024, which introduces a new compliance review for existing campaigns after an update.

Description

The update introduces a new traffic flag, as well as a new logic for campaign reviews, to ensure that 10DLC campaigns remain fully compliant to 10DLC requirements, without impacting your ability to link numbers or send traffic via numbers linked to impacted campaigns.

Campaign traffic flag

In September, we introduced a new campaign traffic flag that clearly indicates whether a campaign allows for numbers to be linked or unlinked, as well as allowing messaging traffic to go through.

What does my campaign look like when traffic is enabled?

What does my campaign look like when traffic is blocked?

Customers using our 10DLC API endpoints can read the new campaign attribute:

gethttps://api-eu.vonage.com/v1/10dlc/brands/:brand_id/campaigns/:campaign_id

{
    ...
    "traffic_enabled": true,                                    // type: boolean
    ...
}

Important information

API users must update their logic to read the traffic flag instead of the campaign status to avoid disruptions after the update is released (when determining if numbers can be linked & traffic be sent). Please check the section What do I need to do to be ready? for more information.

Introduction of a new campaign review flow

Before, 10DLC campaigns were reviewed after registration, and would remain in status 'Active' until being disabled:

The colours of each steps are aligned with the campaign status as displayed in our dashboard.

This new update introduces the concept of campaign update reviews, which means that if an existing 10DLC campaign is updated, a new compliance review will be required. The campaign status will become 'Pending Review':

The colours of each steps are aligned with the campaign status as displayed in our dashboard.

Important information

• Secondary reviews allow traffic to continue (the traffic flag is enabled during the review)
• Failing to update a campaign in status 'Updates Required' within 90 days will suspend the traffic
  • The campaign status moves to 'Suspended' & the traffic flag is set to 'false'
    (the traffic is blocked)
  • To reactivate the traffic and get 90 additional days, please reach out to your AM or open a support ticket

Why are those changes introduced?

Vonage is introducing these changes to ensure that all 10DLC registrations remain compliant with 10DLC compliance requirements throughout the lifetime of a campaign. We introduced the traffic flag in September to allow the secondary reviews without impacting your ability to send traffic.

Reminder

All 10DLC campaigns should remain compliant to the requirements in application throughout the lifetime of the campaign. Failing to maintain compliance on existing campaigns can lead to suspension or termination of the campaign by Vonage or the carriers.

Our fraud and compliance teams randomly review campaigns and may request you to update campaigns that are not compatible with the requirements at the time of the review. If the traffic is prohibited (or violates CTIA guidelines), our teams may suspend the campaign temporarily.

If you have active legacy campaigns (registered before 2023):

You should try to update your campaigns as soon as possible, and bring them to current compliance requirements to avoid any risk of disruption. Legacy campaigns were created before the introduction of many required attributes and updating those campaigns may represent a lot of efforts. For some customers, bringing your campaigns to compliance will require to make changes to your services, your legal terms and your consent collection flows. This can be a long process. We are going to start reviewing legacy campaigns in the coming months to give you as much time as possible to update your campaigns.

What do I need to do to avoid disruptions?

You should update all your older campaigns to ensure they remain compliant with today's requirements. We also recommend you to keep an eye on your campaigns to quickly react if a campaign needs to be updated.

Scenario 1: You are not using our API endpoints

You do not need to make changes to your services and products at this time.

Scenario 2: You are using our API endpoints

You need to make changes if you have any of the following logics in your products and services: 

• Checking if you can allow linking numbers to your campaign
• Trigger a process to link numbers to your campaign
• Checking if you can allow sending traffic to your campaign
• Trigger a process sending live traffic on your campaign

Current: Retrieve your campaign information and test the campaign status

gethttps://api-eu.vonage.com/v1/10dlc/brands/:brand_id/campaigns/:campaign_id

{
     ...
     "status": "ACTIVE",                                         // type: string
     ...
}

1. 1. If the status is equal to 'Active': allow linking numbers & allow sending traffic
   2. If the status is not equal to 'Active': block linking numbers & block sending traffic

New logic: Retrieve your campaign information and test the 'traffic_enabled' flag

gethttps://api-eu.vonage.com/v1/10dlc/brands/:brand_id/campaigns/:campaign_id

{
     ...
     "status": "PENDING_REVIEW",                                 // type: string
     "traffic_enabled": true,                                    // type: boolean
     ...
} 

1. 1. If boolean is set to "true": allow linking numbers & allow sending traffic
   2. If boolean is set to "false": block linking numbers & block sending traffic

Please reach out to your Account Manager or open a support ticket if you have any further questions related to the information presented in this article.