Content Violation

For each of the third and any subsequent notification of a Content Violation involving the same Content Provider. Sending Messages that:

• (a) Violate the rules governing program content as detailed in the [T-Mobile Code of Conduct], or
• (b) Meet the threshold of a Severity 0 violation per page 20-22 of the most recent CTIA Short Code Monitoring Handbook. 
• SHAFT definition: sex, hate, alcohol, firearm related, tobacco (Marijuana and Vaping products included)

Shared Short Code

A single Short Code that is utilised for the delivery of messages through a short code to or from multiple content providers specifically applies to reseller model use of Vonage.

Program Evasion

• Provisioning new numbers to evade compliance: Attempting to use new 10DLC numbers to continue to send SPAM messages if another number is suspended or deactivated
• Snowshoeing: An account may not utilize any technique to spread messages across many source 10-Digit Long Code Numbers, specifically to dilute reputation metrics and evade spam filters
• Approved Content evasion: An account may not send message content, using a 10-Digit Long Code Number and campaign ID, that differs from the information provided for an approved campaign service during registration.

Grey Route Non-Compliance fee

If P2P routes are used to send A2P traffic