Question
What is required when implementing opt-in for WhatsApp?
Applies To
- Opt-In
Answer
The following must be implemented by businesses:
- Clearly state that a person is opting in to receive messages from the business over WhatsApp.
- Clearly state the business’ name that a person is opting in to receive messages from.
- Comply with applicable laws.
Facebook removed the following requirements for opt-in:
- Obtained on a third-party channel.
- Opt-in permission obtained in-line and contextually during the relevant user flows.
- A visual element (for example, a checkbox) next to the WhatsApp name and logo, with adjacent language stating the type of information that will be messaged.
- Providing the ability to edit which WhatsApp number is used for the opt-in.
Additional Information
For more information, see Facebook's WhatsApp Opt-In Guidelines.
Articles in this section
- WhatsApp Per User Marketing Template Messaging Limits
- Why did I receive rejected status delivery receipts although my WhatsApp messages were delivered to enduser?
- WhatsApp Quality Rating and Messaging Limits
- WhatsApp Platform: Phone Number Limits
- WhatsApp Business Platform Policy Enforcement: Review and Appeal Process for WhatsApp Disabled Account
- WhatsApp Local Data Storage
- Why am I receiving an error "We could not set up your number for the selected API key. Please try a different API key"
- WhatsApp One WABA Policy Enforcement Jan 2024
- WhatsApp Authentication Template Compliance May 2024
- Error code 1022 Template name does not exist in the translation