Toll-Free Number (TFN) Registration Helpers

Sections Below Include TFN -

• Opt-In Consent Options
• Restricted Campaign Types
• Age-Gated Content
• Generate Campaign Verify (CV) Token
• Appeal Letter Template
• Letter of Authentication (LOA)

Opt-In Consent Options

• Opt-in consent disclosure can be captured Online/Mobile, by Text-To-Join and by Verbal/Paper form
• Consent to receive SMS/MMS messages must be captured and cannot only be present in the Terms or Privacy Policy
• A link to the opt-in consent URL, or shared screenshot from the end-user’s perspective is required

ONLINE/MOBILE OPT-IN

• For online and mobile opt-in, near where the user enters their number to sign-up to receive messages, there should be clear opt-in language that says something like "By checking this box, you agree to receive (add message type) ________ messages from (Company Name) ________”  
  • Opt-in check-box should not be pre-selected (checked)
  • SMS consent must be optional 
  • If a mixed campaign (both alerts and marketing messages), include two separate check-boxes similar to below:

TEXT-TO-JOIN OPT-IN

• For Text-To-Join (mobile keyword opt-in), provide both the keyword opt-in and the advertisement or promotion with compliant opt-in
  • If users opt-in by sending a Keyword (such as JOIN) from their handset to a number or code
    • 1. Explain where the campaign is promoted?
      • Indicate where and how users find the keyword to opt-in, what medium, such as on a website, signage, packaging, flyer, verbal, etc
    • 2. Show Text-To-Join opt-in (for example)
      • Share a screenshot of the keyword (ie: JOIN) sent from the mobile handset, along with the confirmation reply message received on the mobile handset (up to 160-characters or less)
        • Welcome to [Brand Name] program! Text JOIN to [Toll-Free Number] to sign-up to receive [add Message Type] ____ text and picture messages.
        • Full compliance also includes: Message frequency varies. Message and data rates may apply. Opt-out anytime by replying STOP, or reply HELP for info.

VERBAL / IVR / PAPER FORM OPT-IN

• For verbal or paper form offline opt-in
  • Submit a copy of the script used on company letterhead. Include a description on the Company background and describe how messaging will be used, or
  • Provide the relevant section of the physical form/agreement where consent is captured
  • Reply with the digital file PDF, for example:

Restricted Campaign Types

The following content categories have been identified as potentially harmful or deceitful to the end-user and will not be supported on the messaging network.  These categories are subject to change and traffic in other categories that are not listed may also be blocked without notice.  Message senders are expected to enforce restrictions to prevent messages containing the content types described below:

1. High-risk financial loans (must be direct loan)
2. Third-party brokers (loans, insurance, jobs)
3. Lead generation, affiliate, multi-level marketing
4. Debt collection/consolidation/reduction/relief/forgiveness
5. Credit repair, tax relief programs
6. Stock alerts, cryptocurrency, risk investment
7. Controlled substances such as illegal drugs, vaping/vapes/vape, cannabis/CBD
8. SHAFT - sex (adult), hate speech, alcohol, firearms, tobacco, profanity
9. Gambling and sweepstakes 
    

New Optional Fields to Support Enhanced Transparency and Compliance

• Age-Gated Content - If messages include content legally restricted to certain age groups over 21 years of age (e.g., alcohol, tobacco).

• Opt-In Keywords - Keywords that an end customer can text to explicitly consent to receiving messages from the Toll-Free Number (e.g., JOIN, START, SUBSCRIBE, OPT-IN, etc.).

• Opt-In Confirmation Message - The first message the end user receives after opting in to the messaging campaign. Must be 160-characters or less. For example: "Brand Name: Welcome! You've signed up for <<Use Case Category>> messages. Msg freq varies. Msg&data rates may apply. Reply HELP for info, or STOP to opt-out."
• HELP Confirmation Message – After the end user texts HELP, they receive a response with support information. Must be 160-characters or less. For example: "Brand Name: Thanks for contacting us. Please visit https://www.vonage.com/support or email support@api.vonage.com."

Age-Gated Content

Generate Campaign Verify (CV) Token

Campaign Verify Authorization Token for Political Messaging, effective February 17, 2026

• All political messaging senders, including Political 527 tax-exempt organizations, both new and existing, must have a valid Campaign Verify (CV) Authorization Token registered to continue sending messages.
   

What is a Campaign Verify (CV) Authorization Token?

• A CV token is a secure digital credential used by messaging platforms to confirm that a political campaign is a legitimate and approved entity.
• A CV token lasts for 2 years, and it is recommended to renew the token prior to expiration.

Step-by-Step: How to Obtain Your Campaign Verify Token

• Follow the Campaign Verify process below, or refer to the process here:
• STEP 1
  If you are new to Campaign Verify, complete the initial web form to get started.
• STEP 2
  Log in to the portal and click “+ New Verification Request.”
  Select either a State/Local or Federal submission form.
• STEP 3
  Complete the form with accurate and current information.
  Ensure the details match your published filing with the FEC or State/Local/Tribal election authority.
• STEP 4
  After payment, your request is submitted for manual review.
  Once approved, Campaign Verify will send a secure six-digit PIN to the email address, phone number, or postal address listed on your official filing.
• Note: Campaign Verify can only send the PIN to the contact details listed on a current, published filing.
• STEP 5
  Log back in at https://app.campaignverify.org/
  Open your submission and enter the PIN.
• STEP 6
  Click “Select a Channel”, choose the applicable channel, and click “Create an Authorization Token.”
  Select token type: Toll-Free
• STEP 7
  Copy the generated Authorization Token(s) and provide them to your Account Managers.

How Long Does Campaign Verify Take?

• Campaign Verify takes between a few minutes to 2 business days after submission
• PIN delivery:
  • Email or SMS: Immediate
  • Phone call: Immediate or scheduled
  • U.S. postal mail: 5-10 business days

Delays may occur if the campaign’s filing is not readily available or contact details are outdated.

Appeal Letter Template

Sample message placed on company letterhead Date

Dear wireless carrier,

Our TFN request was rejected due to potential high-risk of Spam/Fraud without the possibility of resubmission.

We believe this is an error and would like to appeal this decision on behalf of “Company Name”.

Our company does this… (explain what company does, who are customers and where users see messaging services promoted)?

Our TFN messaging use case is for 1-8XX-XXX-XXXX which will send the following types of messages:

• TFN 1 - Explain the business reason to use messaging.  Provide Use Case description (what is sent to whom). Include a sample message. Add “Reply STOP to cancel” at end of message if room. 

Our company (HAS or HAS NOT) been rejected on the TFN network in the past.

• IF HAS - If rejected on any provider, list date of occurrence and reason for rejection.  Also, state the improvements made to eliminate bad sending behavior from recurring.
• IF HAS NOT - Explain the way messaging enhances your business/customer experience.

This formal appeal is to request verification of TFN 1-8XX-XXX-XXXX that was rejected.

If you’d like to discuss further, we’d be pleased to set-up a call.

From

Name of Contact

Title of Contact

Phone and Email Address of Contact

Letter of Authentication (LOA)

Click the link to download Blank LOA form

Include the company name and address, the toll-free number(s), sign and date.

Submit the LOA to Vonage with a completed TFN registration request form.

It typically takes 72-hours (3-days) to port the number to Vonage for messaging purposes.

After successful porting, Vonage then submits the TFN registration request.

If the TFN is already activated for messaging (on another provider), then SMS/MMS should continue to route for up to 10-days from port date which provides time to get the number registered with Vonage without message delivery issues.