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Colombia SMS Features and Restrictions

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Chris FlensBatina
  • Updated

Country Summary

Country Name Colombia
ISO CO
Country Code 57
Region South America
MCC (Mobile country code) 732

 

Sender ID Guidelines

Alphanumeric Sender ID

Alphanumeric Sender ID is generally changed to Short Code 85307 or 87457 and occasionally to a local long number to ensure successful delivery.
Numeric Sender ID Numeric Sender ID is generally changed to Short Code 85307 or 87457 and occasionally to a local long number to ensure successful delivery.
Generic Sender ID Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited.

 

Use-Case & Content Guidelines

Marketing Traffic The CRC (Comision de Regulacion de Comunicaciones) has applied new regulations in Colombia to avoid fraud and phishing traffic in this market. These regulations will be effective for promotional / marketing traffic from September 1st, 2022. This requires separating Transactional and Promotional traffic onto different API Keys.

The regulations below are mandatory for all the Applications and Content Providers (PCA) and Technology Integrators:

  • Allowed hours to send marketing/promotional campaigns are from 8:00 am to 9:00 pm local Colombian Time (13:00 to 02:00 UTC).
  • The supplier will add their name to the beginning or a URL to the end of the message.
  • Marketing traffic may require content pre-registration.

 

Additional Information

P2P traffic is prohibited.

No political, religious, unsolicited promotion, or gambling content.

There are no additional content restrictions beyond those in our Acceptable Use Policy.

 

 

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