Question
What are the compliance requirements for pre-approved US Short Codes?
Applies To
- US Short Codes
- Compliance Requirements
Answer
Opt-In Website Requirements
It is required to show the following information at the opt-in website for the service in question:
- Product description.
- Service delivery frequency or recurring messages disclosure (for subscription programs only)
- How to opt-out > Send 'STOP' SMS to Short Code xxxxx (for subscription programs only)
- How to get help > Send 'HELP' SMS to Short Code xxxxx (for subscription programs only)
- Message and data rate may apply
- Link to complete Terms and Conditions and Privacy Policy
Terms and Conditions
Complete terms and conditions should include:
- Customer care contact information
- Complete opt-out instructions
- A recurring message disclosure (for subscription programs)
- Product description and a program (brand) name
- "Carriers are not liable for any delayed or undelivered messages" disclosure
Single Message Program Requirements
- Opt-In Confirmation MT
- Program (brand) name or product description
Recurring-Message Program Requirements
- Opt-In Confirmation MT
- Confirmation that the end user opted in.
- Program (brand) name OR product description
- Opt-out information
- Customer care contact information
- Product quantity or recurring-messages disclosure
- “Message and data rates may apply” disclosure
Example of a single program message - Attached
Example of a reoccurring program message - Attached
Articles in this section
- US Short Code Industry Change – Brand Client Vetting Requirement
- How-To Complete the US Short Code Program Brief
- Can I add a template to my active Alerts shared short code campaign?
- Why did my PIN code get sent from a phone number?
- Can you receive inbound SMS on dedicated US short codes?
- How are STOP requests handled on the Alerts pre-approved short code?
- US Dedicated Short Code
- Do we always use short codes for US 2FA and USSC?
- How many campaigns I can have on my account?
- Should I use Short Codes to send messages to the US?