Send WhatsApp broadcast messages with personalised media content for each recipient

Objective

Send WhatsApp broadcast messages with personalized media content for each recipient.

Applies To

• Jumper
• Live Chat
• WhatsApp
• Broadcast

Users can now send WhatsApp broadcast messages with personalised media content, featuring unique images, files, or videos for each recipient. This customisation is achieved by utilizing a message variable like <custom_field_fieldname> in the URL section available for WhatsApp templates that include a header image, file, or video. The field name corresponds to either the column title in the CSV file while sending broadcast using CSV or a custom field name already available in the Social CRM while sending broadcast using filters or segments. This feature empowers users to craft highly individualised and dynamic broadcasts.

Procedure

Sending broadcast messages with personalised media content via CSV

1. First, you need to create a WhatsApp template by selecting one of the media options from an image, video or file option in the header section & a message for your customer.
   In the example below, the image option is selected in the header section, the sample image is uploaded & template is saved.
   
   
   
   
2. Now go to the Broadcast option in the menu.
   
   
   
   
3. Create a new broadcast & select the template that was created (e.g. new_product).
   Add the message variable <custom_field_fieldname> under the paste URL to upload an image section available for WhatsApp templates that can include any of the one media content i.e. image, file, or video. The “fieldname” in the message variable <custom_field_fieldname> corresponds to the column title in the CSV file while sending a broadcast using a CSV.
   
   
   
   
4. In the below example, url is the column name in the CSV file, so our message variable will be <custom_field_url>.
   
   
   
   
5. Now under the CSV file, add a new column with the name “url” along with your customer details & under the url column you can add a unique link for each of your customers & save it.
   
6. Under the targeting section, select By uploading a CSV file with contacts option, now select the CSV file where you have added the url column with the unique link for each customer & send the broadcast.
   
   
   
   
7. Once the broadcast has been sent, each of your customers will receive the personalized image according to the URL mentioned in the CSV file.
   Example for customer 1.
   
   
   
   Example for customer 2.
   
   

Sending broadcast messages with personalised media content via Filters/Segments.

1. To send a broadcast with personalised media using filters/segments, you would need to ensure that a custom data field with value as a media URL link is available for your targeted customers before sending the broadcast.
   To add a custom data field with value as media URL using Jumper.ai’s Import contacts via CSV method, first, navigate to the Customers page under Customers.
   
   
   
   
2. Now click on Import contacts via CSV.
   
   
   
   
3. Click on the sample link to download the sample file for uploading your contact & add your contact info. Once added come back to the page select the channel as WhatsApp, then click on Upload CSV & import
   
   
   
   
4. In the sample CSV file, you can add your customer details, then edit the customer_filed_1_name column to add your custom data fields & custom values.
   For example, provide your title as “url” for the column name & provide the values as links for the personalised media content.
   
   
5. Once you have imported all your contacts, navigate to the Live chat or CRM page, here you can view the Custom data which have been added to your newly imported contacts.
   Below is an example of an added custom data field as “url” with its value as a personalised media link, viewed under Live Chat.
   
   
   Below is an example of an added custom data field as “url” with its value as a personalized media link, viewed under CRM.
   
   
   
   
6. Now create a WhatsApp template by selecting one of the media options from an image, video or file option in the header section & a message for your customer,
   In the example below, the image option is selected in the header section, the sample image is uploaded & template is saved as new_product.
   
   
   
   
7. Go to Automations >> Broadcast to create a new broadcast & select the template that was created. (e.g. new_product).
   Add the message variable <custom_field_fieldname> under the paste URL to upload an image section available for WhatsApp templates that can include any of the one media content i.e. image, file, or video.
   The “fieldname” in the message variable <custom_field_fieldname> corresponds to the custom data field name which will be added while sending a broadcast.
   In the below example, url is the custom data field name, so our message variable will be set here as <custom_field_url>.
   
   
   
   
8. Now under settings, add your targeting conditions using filters/segments.
   Note: Before sending the WhatsApp template broadcast make sure your targetted audience has the custom field name the same as the one set under the message variable <custom_field_fieldname>, i.e. for <custom_field_url>, the custom data for the targetted customers must have field name & value as “url:www.linktoyourmediacontent.com”. You can use relatable filters under targeting conditions for the broadcast, so the customer who has the custom data will be filtered & receive the WhatsApp broadcast.
   
   
   
   
9. Once the broadcast has been sent, each of your customers will receive the personalized image according to the URL mentioned in the custom data field.
   
   Example for customer 1.
   
   
   
   Example for customer 2.