WhatsApp Authentication Template Compliance May 2024 WhatsApp Authentication Template Compliance May 2024

WhatsApp Authentication Template Compliance May 2024

Asha Chintaluru

 

In May 2023, Meta introduced new guidelines for authentication message templates, From May 31st 2024, non-compliant authentication templates will stop working if they don't meet these guidelines. Starting at 9 am PT on May 31, 2024, the status of any legacy authentication template will be updated to rejected.

This means that customers who try to send authentication messages with these templates will have their messages rejected and cannot be appealed.

Customers are recommended to update legacy templates or create new templates ahead of this deadline to avoid disruptions to their authentication workflows.

 

Applies To

      WhatsApp

 

FAQs:

What will happen if I use a non-compliant template?

Any authentication messages such as an OTP sent using the template will be rejected. This means that:

  • Messages API will return a 1020 - Invalid Params error code with a "rejected" callback
  • There will be no charge as no message will have been delivered

 

How can I know if I have a non-compliant / legacy Authentication template?

Any business with one or more legacy templates (or partner with a business with one or more legacy templates) can log into WhatsApp Manager > Account Tools > Message Templates and see Meta's banner.
The Banner includes a button to download a . CSV which contains any legacy template with key details (WABA ID, template ID, template name).
Businesses with no legacy templates will not see this banner.

Download a list of templates from your Meta Business Manager.

What are the guidelines?

For a template to be classified as authentication, a business must:
- Use WhatsApp’s preset authentication message templates, which include optional add-ons like security disclaimers and expiry warnings
- Configure a one-time password button (copy-code or one-tap). Learn more.
- Follow content restrictions: URLs, media, and emojis are not allowed for authentication template content or parameters. Additional length restrictions of 15 characters also apply to parameters.

 

What do I need to do?

Review all of your authentication templates and check that they meet these guidelines. The WhatsApp recommendation is to create new templates instead of editing existing ones.

How can I create a new authentication template?

There are 2 ways you can do this: