The new A2P 10DLC regulation is an on-going effort from the major US carriers to implement a better management of application-originated SMS & MMS messages.
Please note that this is not yet fully finalised, and therefore we are only able to list the dates officially set by those carriers (mainly AT&T and T-mobile).
|March 1, 2022||T-mobile Campaign/Migration Service Activation Fee||$50 campaign activation fee|
|March 1, 2022||AT&T Pass Through MT fees applied||
$.004 for unregistered SMS traffic (previously communicated $.04)
$.005 for unregistered MMS traffic
|March 1, 2022||T-Mobile Pass through MT/MO fees will be applied||
$0.004 for unregistered SMS traffic
$0.013 for unregistered MMS traffic
|October 1, 2021||T-Mobile/Sprint implementation of 10DLC fines||Non-Compliance Fines|
|June 1, 2022||T-Mobile Special Business Review (per campaign)
Number Pooling (>50 numbers in a campaign)
|$2000 per application|
T-Mobile Special Business Review (per brand)
|$5000 per application (currently waived)|
|Date TBD||T-Mobile charging a fine per incident (per message)||Vonage may block all unregistered traffic|
10DLC product changes
MNO status name change
(Potential breaking change)
TCR is changing the way Mobile Network Operators designate a campaign as "APPROVED", the new status will be "REGISTERED"
This may impact customers if they implemented logic before starting to link numbers to a campaign or start sending messages via specific campaigns / numbers.
Vonage will implement this change in the coming weeks. We will first run the new status to all the new campaigns, then will gradually but quickly replace existing campaigns' statuses to "REGISTERED" to remain aligned with TCR.
You do not need to make any changes to the API endpoints called. You do not need to make any changes if you are not implementing logic based on this status.
Update to 10DLC campaigns creation rules
For Standard Brands:
- Low Volume Mixed campaigns require no vetting
- Political campaigns may require a Political vetting
- All other campaigns require a standard vetting
For Sole Proprietor brands:
- Sole Proprietor campaigns require no vetting
- Political campaign require a political vetting (Federal level political vetting forbidden)
Update to Campaign creation endpoint:
TCR is removing the "vertical" attribute from this endpoint.
No changes to existing campaigns
Update to the vetting importing endpoint:
- Removing vetting_class from the payload as it is not required by TCR anymore
- Renaming "vetting_request_id" by "vetting_id" for consistency
- Moving the "vetting_id" attribute from the URL to the body
Note: the vertical attribute will not be returned for existing campaigns anymore either.
- You can start the process by registering your Brand on the Vonage API account dashboard.
- Review this guide to start creating your brand(s) and begin your journey towards 10DLC compliance