What is Vetting?
Vetting is a background check processed by an independent company. When you create a brand through the Vonage API Dashboard, your entity will be assigned a limitation of throughput per second / minute / day for the number of messages you can send to your customers. The brand verification allows your brand to create low volume mixed campaigns. Sole Proprietor brands cannot go through vetting, except in the special use case of a political campaign which will require a political vetting.
When is Vetting Required?
A standard vetting is required for the creation of all campaign use types except:
- Low volume mixed campaigns (doesn't require vetting)
- Political campaigns (may require a political vetting)
A political vetting may be required for political campaigns:
- For standard brands: Political vets at any level are accepted (Tribal, Local, State and Federal)
- For Sole Proprietor brands: Vetting required. Tribal, Local and State level vets only
Cost of the external vetting
Applying for external vetting is a review of your application by an external company. The Campaign Registry directly works with a set of vetting companies approved for 10DLC.
|Vetting Agency||Vetting class||Vetting cost|
|Political||$64.00 - $91.95|
(US Based private & public for profit entities only)
Campaign Verify (CV)
Note that if you have already created brands & campaigns with a different provider, it is not currently possible to port the vetting information to a different provider.
However, if you have gone through vetting directly with a vetting agency and wish to import that vetting into your brand, you are able to do so via our Public API.
Please note that Political vets via Campaign Verify can only be imported at present.
T-Mobile Special Business Review
T-Mobile will assign a rating to your 10DLC brand, which will have a designated daily limit of throughput. If you require additional throughput, you can apply for a special business review process with T-mobile.
Please make sure you complete the $40 external vetting that is available through the customer dashboard first before applying for a special business review request.
Cost: $2000 (this fee is currently waived by T-mobile during their grace period)
If you wish to apply for brand vetting with T-Mobile, please submit a support request.
How to Apply for Vetting:
Navigate to Brands and Campaigns and click on the Brand:
Click on Apply for external vetting:
When you apply for a vetting, you need to select the vetting agency, as well as the type of vetting you require. The vetting agencies will try to find corroborating evidence to the information you provided during your brand application, but sometimes, they are not able to access the information they need or not able to verify your brand information. It can result in a lower vetting score than you were expecting.
Do not panic, when this happens, please just open a new ticket to our support team, providing them with the following information:
- 10DLC brand ID
- Vonage (nexmo) customer API KEY
- Vetting score you expected & the vetting score you received
- Expected or Needed throughput
- Official documentation to verify the information provided for the brand