10 DLC Brand Vetting
What is Vetting?
Vetting is a background check processed by an independent company. When you create a brand through the Vonage API Dashboard, your entity will be assigned a limitation of throughput per second / minute / day for the number of messages you can send to your customers. The brand verification allows your brand to create low volume mixed campaigns. Sole Proprietor brands cannot go through vetting, except in the special use case of a political campaign which will require a political vetting.
When is Vetting Required?
An external vetting (standard or Enhanced) is required for the creation of all campaign use types except:
- Low volume mixed campaigns (doesn't require vetting)
- Political campaigns (may require a political vetting)
A political vetting may be required for political campaigns:
- For non-profit brands: Political vets at any level are accepted (Tribal, Local, State and Federal)
The standard vetting is the first level of vetting available to 10DLC Brands
Non-Profit brands may require a Political vet to create Political use case campaigns.
There are several additional details to provide when requesting a political vet. Currently, political vets are available externally via the Campaign Verify vetting agency. Vets can then be imported into your brand. We are working to add the options for our customers to request Political vets directly via our APIs, via the Aegis vetting agency.
The Aegis vetting agency offers the option to request an enhanced vetting. This vet will automatically involve manual verification of your brand information, as well as investigations towards financial and judicial information related to the brand and company owning the brand. A in-depth PDF report is produced as a result, alongside a vetting score. We are working to implement this option in our 10DLC service. Stay tuned!
Cost of the external vetting
Applying for external vetting is a review of your application by an external company. The Campaign Registry directly works with a set of vetting companies approved for 10DLC.
|Vetting Agency||Vetting class||Vetting cost|
|Political||$64.00 - $91.95|
(US Based private & public for profit entities only)
Campaign Verify (CV)
Note: The political & enhanced vets are not currently available. We are working to implement them as soon as possible.
If you are migrating from a different provider, and your older provider shared your vetting details, you can import existing vets into your newly created 10DLC brands.
If you have gone through vetting directly with a vetting agency and wish to import that vetting into your brand, you are able to do so via our Public API.
Please note that Political vets via Campaign Verify can only be imported at present.
T-Mobile Special Business Review
T-Mobile will assign a rating to your 10DLC brand, which will have a designated daily limit of throughput. If you require additional throughput, you can apply for a special business review process with T-mobile.
Please make sure you complete the $40 external vetting that is available through the customer dashboard first before applying for a special business review request.
Cost: $5000 (this fee is currently waived by T-mobile during their grace period)
If you wish to apply for brand vetting with T-Mobile, please submit a support request.
How to Apply for Vetting:
Navigate to Brands and Campaigns and click on the Brand:
Click on Apply for external vetting:
A vetting may fail for several reasons:
- The information provided on the brand do not match the official records that were checked by the vetting agency
- There was not sufficient evidence or records found by the vetting agency to determine the brand vetting score
- The vetting agency found evidence of misconduct from that company in the past
What to do to fix it?
- The first step is to double check that all the information provided is correct and correspond to the information stored on the official records of the country where the entity is headquartered
- If the information is known to be valid, reach out to customer support or your account manager to appeal the decision, you need to provide supporting evidence.
- You may try to request an Enhanced vetting for a deeper investigation process to acquire the vetting (it will check court report, tax declarations etc.) - Coming soon
When you apply for a vetting, you need to select the vetting agency, as well as the type of vetting you require. The vetting agencies will try to find corroborating evidence to the information you provided during your brand application, but sometimes, they are not able to access the information they need or not able to verify your brand information. It can result in a lower vetting score than you were expecting.
Do not panic, when this happens, please just open a new ticket to our support team, providing them with the following information:
- 10DLC brand ID
- Vonage (nexmo) customer API KEY
- Vetting score you expected & the vetting score you received
- Expected or Needed throughput
- Official documentation to verify the information provided for the brand
Understand your Vetting Status
When proceeding to an external vetting of a brand for 10DLC, an external vetting provider will review the records of the entity being vetted to assign a vetting score which will help determine the throughputs of message you may send for the different carriers providing service to your subscribers.
This is the list of the possible vetting statuses and their description:
Your vetting request is being processed by the vetting provider
Still pending, your request requires a manual review by the vetting provider
Your vetting has been approved, the vetting score has been applied to your brand
The information provided could not be verified. You can check the reason provided for the failed vetting. Please check the "Failed Vetting" section for more information on how to proceed
Your vetting has expired; please proceed to a new vetting request to continue using your existing 10DLC campaigns or register a new 10DLC campaign
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