Setting up WhatsApp Messages with LTO Template

Maria Scieranska September 14, 2025 12:34

Objective

Setting up WhatsApp Messages with a Limited-Time Offer (LTO) Template in Conversational Connect (Jumper.ai)

Applies To

Conversational Connect (Jumper.ai)
Live Chat
WhatsApp Message Templates
WhatsApp Broadcast
Bot Builder
Broadcast

Limited-Time Offer (LTO) Templates:

Limited-time offer templates allow you to display expiration dates and run countdown timers for offer codes in template messages, making it easy for you to communicate time-bound offers and drive customer engagement.

A LTO template consists of five sections.

Header (optional)
Limited Time Offer (offer description like name, expiry date & coupon code)
Body (text message)
Copy code button
URL button

Each LTO template consists of a message body text and 2 mandatory buttons (Copy code + URL).

Limitations

Only templates categorized as MARKETING are supported.
Footer components are not supported.
The template is visible only on the mobile app, not on the web or desktop.
Mandatory 2 CTA buttons (COPY CODE + URL)

Use Cases for Limited-Time Offer Coupon Code Templates:

Boosting Sales and Urgency:

Product launches: Generate excitement around new product releases by offering exclusive discounts to early adopters.
Seasonal sales: Drive sales during peak shopping seasons like Black Friday or Cyber Monday with limited-time offers.
Flash sales: Create a sense of urgency and encourage impulsive purchases with short-lived discounts.
Limited-stock promotions: Promote limited-quantity items with unique LTO codes, highlighting scarcity and driving faster decision-making.
Promoting slow-moving inventory: Clear out stagnant stock by offering temporary price reductions.
Cross-Sell and Upsell: Offer time-sensitive discounts on complementary or upgraded products to boost sales.
Event Promotions: Promote limited-time discounts for events, webinars, or product launches happening soon.

Enhancing Customer Engagement:

Birthday and anniversary promotions: Make customers feel valued by sending them personalized discount codes for their special occasions.
Rewarding loyal customers: Show appreciation to frequent buyers with exclusive deals and discounts.
Early access codes: Reward loyal customers with early access to new products or services through exclusive LTO codes, fostering a sense of exclusivity and appreciation.

Benefits:

Boost Sales: Drive purchases with limited-time offers, encouraging action before the opportunity disappears.
Create Urgency: Encourage faster decision-making by highlighting scarcity and time-bound discounts.
Enhance Customer Engagement: Reward loyalty, celebrate special occasions, and incentivize event participation.
Promote Specific Initiatives: Generate excitement for product launches, clear slow-moving inventory, and encourage cross-selling/upselling.
Track and Analyze: Measure the effectiveness of your campaigns and customise future offers for better results.

Procedure

Navigate to Channels → WhatsApp in the menu.
Click on the Message Templates tab under WhatsApp.
Now, click on the Create new button to get started with creating a WhatsApp template.
Now, provide a name for your template. Ensure your naming convention uses underscores (“_”) instead of spaces, and the template names should only contain lowercase alphanumeric characters. (e.g. promo_sale_lto).
Now, select a template type from the dropdown list as Marketing
Select a language for your Template from the dropdown list.
Now, select a Message type as Limited-Time offer from the dropdown list.
Header
In the Header section, you can add an Image or a Video to your message template. The header is optional, and you can skip it by selecting None.

To add an Image or Video in the header section, select the appropriate option and upload a sample file for the template. Once the template is approved, you can replace the sample with the original file when creating your message.
Offer Setup
Add the offer title and toggle on/off to enable expiration for the offer. If you choose to enable the expiry option for the template, select the expiration date and time.
Body
In the Body section, you can add interactive messages that include text, emojis, variables, and two required buttons: Copy Code and URL
Note: Variables are optional.

a. Text with Variables:
In the text field of the Body section, you can insert multiple variables from the available list: User First Name, User Last Name, User Email, User Phone Number, and Custom Fields. To insert a variable, click the < -- > option and select the required variable.

Example: If you added the variable User First Name in your message, customers will receive the message with their saved first name dynamically inserted.
Note:

The character limit for the Body text field is 600 characters.

If your message contains variables, avoid using the full character limit to ensure proper message rendering.

b. Buttons

You will find two buttons added to your LTO template by default, as these are mandatory for every LTO template. The first is a Copy Offer Code button, and the second is a URL button.

c. Copy Code
The Copy Offer Code button in the template is not editable. During configuration, the placeholder <COUPON_CODE> is populated by default. You can then replace it with the actual coupon code (e.g., 'PROMO30’) when sharing the template with your customers via Broadcast, Live Chat, or Bot Builder.
Note: The button name for the Copy Offer Code cannot be edited at this time.

d. URL button
In this button type, you can have a maximum of 1 URL button.

Click the URL button to open a new sub-section for configuring button options. Here, you will need to provide a button label, choose the URL type (Static or Dynamic), and enter the URL. Once completed, click Save to confirm your settings.

Note: The URL must begin with either http:// or https:// to be a valid URL.

The Dynamic URL feature allows you to append a single variable ({{1}}) to the end of a URL. Example: https://jumper.ai/order-receipt/{{1}}

e. Usage

When the URL is shared with a customer (via Broadcast, Bot Builder, or Live Chat), the variable can be mapped with the custom data field.

This ensures each customer receives a personalized link containing the relevant information.
Once you have added your details to the template, click the Save Template button.
Note: Always double-check your template and review the preview before saving, as it will be forwarded to WhatsApp for approval and cannot be edited once submitted.
You can check the status of your added templates under the STATUS column on the WhatsApp message templates page. Once your template is approved, you can share it with your customers.

Green Status Indicates - Approved

Here is an example of the LTO template received by the customer.

Broadcast LTO template with unique codes

To send your LTO template with unique codes to customers, follow these steps:

Navigate to Broadcast from the menu.
Click Create Broadcast.
Enter a Broadcast name and select WhatsApp under Messaging Channels.
Under Create Message, select the coupon template you created (e.g., promo_sales_lto).
Click the Copy code button to insert the coupon code.
In the coupon code configuration window, select the Coupon code type as Dynamic.
In the Enter a coupon code section, add the custom field uniquecode or select it from the existing list: <custom_field_uniquecode>, then click Save.
Go to Settings, and under Targeting, choose By uploading a file with customers.
In your CSV file:

Add a new column named uniquecode.

Enter unique codes for each customer under this column.

Upload the CSV file.
Under Scheduling, set the desired broadcast period, then click Save & Send.