United Kingdom SMS Features and Restrictions
Country Summary
Country Name | United Kingdom |
ISO | GB |
Country Code | 44 |
Region | Europe |
MCC (Mobile country code) | 234 |
Overview
Regulations have been brought into effect by the operators in order to crack down on smishing attempts. This will be enacted in 2 phases, phase 1 on 12th September 2023. Phase 2 revised date of 31st October 2023. Please be aware this is a fluid situation, we will update customers as and when new information becomes available.
Please note UK routes do not include networks supplying the islands of Jersey or Guernsey. Additionally, numbers identified as Premium rate will be dropped (there are typically higher levels of Premium numbers in these markets than normal).
Sender ID Guidelines
Alphanumeric Sender ID* |
Fully dynamic SID is currently accepted, however, please be aware certain SID registration* (described below) will become mandatory in the near future. Additionally, SIDs contained in the MEF’s SMS SenderID Protection Registry require validation before being permitted for use.
Phase 1 stipulates changes to Sender IDs from 12th September 2023:
Phase 2 stipulates changes to alpha Sender IDs and content from 31st October 2023:
|
Numeric Sender ID |
Numeric sender IDs are supported:
LVNs can also be purchased here Vonage's 2-way service. |
Generic Sender ID | Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited. |
*To initiate the Sender ID registration process, please check Global Sender ID Portal or contact your account manager or support
Use-Case & Content Guidelines
Marketing Traffic | Before sending any marketing traffic, opt-in consent is required from handset users. |
Additional Information
Blocked Number Ranges
Vonage does not provide services towards the following Number Ranges for Voice or SMS:
- Premium Numbers
- 449
- 4455
- 4470
- 4482
- 4484
- 4487
- 4489
- 448089
- Toll Free Numbers
- 4450
- 4480
International Inbound Reach
Not all ranges have international reach. For more information on this, see What features do UK number ranges offer?
P2P traffic is prohibited.
No political, religious, unsolicited promotion, or gambling content.
There are no additional content restrictions beyond those in our Acceptable Use Policy.
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