Australia SMS Features and Restrictions
In order to combat scam Calls and scam SMS towards Australia, the Australian Communications and Media Authority (ACMA), which is the communications and media services regulator in Australia, has published the Scam Code Act. Under this Scam Code Act, telcos and service providers are obligated to identify, trace and block suspected SMS & Voice scams. Due to these new rules, registration is now required with Vonage to ensure smooth delivery of the SMS towards Australia.
Sender ID Registration
Under the Reducing Scam Calls and Scam SMS Code, Australian Carrier and Carriage Service Provider (CSP) like Vonage must have processes in place to obtain evidence from customers that they have a legitimate reason to use their intended Sender IDs for the SMS sending towards Australian mobile users. Breaching ACMA directions to comply with the new rules will result in heavy penalties.
To comply with the ACMA rules, Vonage has now implemented a SMS Sender ID registration process for Australia to ensure Sender IDs are being used legitimately. If you are sending or plan to send Australia SMS via Vonage, we strongly recommend you to start the registration with Vonage immediately and provide the necessary information with us to avoid any service interruption.
Below are the key notes for you to start with:
- When should I start the registration with Vonage for my Australia traffic?
- With effect from 24th May 2023, Sender ID registration has become mandatory for Australia. Customers should reach out to their Vonage Account manager or Support to start doing the registration immediately.
- What types of Sender IDs will be accepted for registration by Vonage?
- Alphanumeric Sender IDs are accepted. Numeric Sender IDs will be accepted as long as it is an Australian SMS enabled number subscribed from Vonage or ported to Vonage.
- What will happen to my existing and new traffic to Australia with Sender ID that are not registered yet?
- Vonage customers, who have terminated SMS traffic to Australia before 22nd May 2023 and for up to the last 3 months, will see no changes to their traffic delivery. However, customers should start and complete Sender ID registration of their traffic by 1st July 2023. After this deadline, non-registered Sender ID traffic will be blocked.
- Customers who have NOT terminated SMS traffic to Australia via Vonage before 22nd May 2023 and for the past 3 months, OR signed up to Communication API services after that date, their Australia SMS traffic will be blocked and still be charged starting from 24th May 2023. Registration becomes mandatory, so please reach out to your Vonage Account Manager or Support to satisfy this.
- From 1st July 2023 onwards, Only Sender IDs that have been registered with Vonage will be allowed to send SMS towards Australia. Non-registered Sender ID traffic will be blocked by Vonage and may still be charged.
- Does SMS enabled Australian Long Virtual Numbers (LVN) subscribed from or ported to Vonage require registration as well?
- For Existing LVN numbers, customer will also need to follow the same registration process before 1st July 2023. Outbound SMS sending from non-registered Australian LVNs will also be blocked after the deadline.
- For New Australian LVN subscriptions, registration will be included during the number provisioning process.
- Do I need to do the registration if I'm using Verify Product and SMS is one of the channels included my Verify API request?
- Yes, customers who will choose SMS as one of the channels in the Verify API Requests have to do registration as well.
- What do I need to do in order to start the registration with Vonage?
- Register all your Numeric and Alphanumeric Sender IDs immediately
- Submit SIGNED Letter of Authorization form via your Vonage Account Manager or Support.
Promotional SMS is supported in all AU networks provided SMS content must includes opt-out or UNSUB information in it. For bulk SMS or promotional campaign, please contact your Vonage Account Manager or Support.
To ensure ongoing compliance with the Australian SPAM Act 2003, commercial SMS messages:
- Can only be sent with the consent of the recipient (the account-holder)
- Must include clear sender information
- Must contain an unsubscribe function
Failure to comply may lead to a number of penal actions by ACMA, including formal warnings, fines and mandated account suspension. If there are any special processes we should follow on our side to report SPAM to you, submit a Support request.
Other Features or Restrictions
Delivery receipts are network-only receipts for Telstra Network.
For all other networks, standard handset delivery receipts are to be expected.
For more information, see the following articles:
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