Sender ID

As per the new regulation in New Zealand, Registration for every Brand and Content with operators is now become compulsory for sending SMS towards New Zealand. Non-registered traffic will most likely be filtered out or rejected by the operators.

Every brand needs to get registered and requires a dedicated short code for ensure good deliverability for SMS. It is recommended that for quality sensitive customers, they should reach out ASAP to Vonage to get a dedicated short code for SMS traffic towards New Zealand.

Vonage is also offering a shared short code solution for customers at no cost as a temporary workaround. However you still need to register your brand and content with us before sending SMS via the shared short codes. Delivery over this shared short code solution is on best effort only as the shared short codes have high risk of being blocked as a whole if any customer has fraudulent/phishing activities.

DSC (Dedicated Short Code)

Dedicated Short Code is available for 2-way communication in New Zealand, with Brands and  Contents need to be registered(one-time setup fee and MRC applicable). This is option is available for managed customer only. Please contact your Account Manager for more information on subscribing a DSC .

SSC(Shared Short Code)

If you are not keen for a dedicated short code, Vonage is also offering the shared short code solution where Vonage will try to overwrite the Sender IDs into random shared short codes and delivery is on a best-effort basis only. However you still need to register your Brand and content for the SSC solution. (setup cost is free for SSC). Please contact your account manager or Vonage Support if you are interested in registering you traffic with our SSC. 

Opt-In & Opt-Out Requirement for Promotional SMS:

• Opt-Out: If customers wish to send promotional SMS to New Zealand end-users, they will need to include opt-out information  inside the message contents. i.e. Customers should insert HELP/STOP or similar messages inside SMS contents for the end-users to opt-out. 
  • For dedicated short code, customer will need to handle the Opt-Out via MO messages received via the their short code and remove the end-user's number from their marketing campaign once the end-user has requested to opt-out.
  • For shared short code, Opt-Out will be handled by Vonage's downstream partners. (Note that Vonage doesn't hold the list of end-user numbers who had already Opt-Out for the shared short codes)
• Opt-In: Customers should also obtain the consent data from the mobile subscriber opting in to receive their promotional contents and must hold this OPTIN proof to be submitted to Vonage on demand in the event of a complaint for spamming/phishing or being requested by the operators.

2-Way SMS 

You must own a dedicated short code for 2-way SMS communication in New Zealand. For more information on short codes, see the Short Codes Features Overview.

Content

Social invites, spam, and gambling content are prohibited when sending SMS traffic to New Zealand. All content templates will need to be registered, even if you are sending SMS traffic via a Dedicated Short Code. 

Other Features or Restrictions

Delivery Receipts

Delivery receipts are Network based and non-reliable.

Additional Information

For more information, see the following articles:

• Global SMS Features Overview (Outbound-Only)
• Global SMS Numbers Features Overview