New Zealand SMS Features and Restrictions
Country Summary
| Country Name | New Zealand |
| ISO | NZ |
| Country Code | 64 |
| Region | Oceania |
| MCC (Mobile country code) | 530 |
Sender ID Guidelines
| Alphanumeric Sender ID |
No Supported |
| Numeric Sender ID | Only Procured Short Codes are supported. DSC and SSC solutions available as per below guidelines. |
| Generic Sender ID | Not Supported |
*To initiate the Sender ID registration process, please check Global Sender ID Portal or contact your account manager or support
Use-Case & Content Guidelines
| Content Registration | As per the new regulation in New Zealand, Registration for every brand and content with operators is now become compulsory for sending SMS towards New Zealand. Non-registered traffic will most likely be filtered out or rejected by the operators. |
| DSC (Dedicated Short Code) |
Dedicated Short Code is available for 2-way communication in New Zealand, with brands and contents needing to be registered (one-time setup fee and MRC applicable). This is option is available for managed customer only. Please contact your Account Manager for more information on subscribing a DSC . |
| SSC (Shared Short Code) |
If you are not keen for a dedicated short code, Vonage is also offering a shared short code solution where Vonage will try to overwrite the sender IDs into a random shared short code and delivery is on a best-effort basis only. However, you still need to register your brand and content for the SSC solution. Setup cost is free for SSC. Please contact your account manager or Vonage Support if you are interested in registering you traffic with our SSC. |
Additional Information
P2P traffic is prohibited.
No political, religious, unsolicited promotion, or gambling content.
There are no additional content restrictions beyond those in our Acceptable Use Policy.
Sender ID
Every brand needs to get registered and requires a dedicated short code for ensure good deliverability for SMS. It is recommended that for quality sensitive customers, they should reach out ASAP to Vonage to get a dedicated short code for SMS traffic towards New Zealand.
Vonage is also offering a shared short code solution for customers at no cost as a temporary workaround. However you still need to register your brand and content with us before sending SMS via the shared short codes. Delivery over this shared short code solution is on best effort only as the shared short codes have high risk of being blocked as a whole if any customer has fraudulent/phishing activities. Refer Use case above for DSC and SSC solutions.
Opt-In & Opt-Out Requirement for DSC:
- OptIn evidence – Please get customer to provide a screen short of OptIn form, where customer specifically agreed to receive SMS.
- Each MT message should have Company name or the product name in it for identification.
- Each MT message require optout message. (e.g. = optout reply stop)
- If the MT message has a link in it , then end customer must be made aware of data charges like by adding : ‘Data$Apply’ in the MT message.
- In case the shortcode is standard (Not FTEU) then "(Std$Apply)" is required in each outgoing message.
2-Way SMS
You must own a dedicated short code for 2-way SMS communication in New Zealand. For more information on short codes, see the Short Codes Features Overview.
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