Romania SMS Features and Restrictions Romania SMS Features and Restrictions

Romania SMS Features and Restrictions

Hussein Alakhrass

Country Summary

Country Name Romania
ISO RO
Country Code 40
Region Europe
MCC (Mobile country code) 226

 

Sender ID Guidelines

Alphanumeric Sender ID
  • Telekom Romania: Alphanumeric sender IDs *registration is supported to preserve the SIDs.
  • Orange: Alphanumeric sender IDs may be modified to a short code to ensure delivery.
  • Vodafone: Alphanumeric sender IDs must be *registered to ensure delivery. Any unregistered alpha sender IDs may be modified to a short code to ensure delivery. All registered sender IDs are case-sensitive, so if variations of the same sender ID are needed, then they will all need to be registered.
Numeric Sender ID

Numeric sender IDs are not supported, except for Cosmote, and unless offered by Vonage's 2-way service.

Numeric sender IDs will be overwritten to ensure delivery.
Generic Sender ID Generic sender IDs such as INFO, SMS, NOTICE etc are prohibited. Please use a representative brand or business name to ensure delivery.

 

*To initiate the Sender ID registration process, please check Global Sender ID Portal or contact your account manager or support

 

Use-Case & Content Guidelines

2-Way SMS

 Please note that 2-way SMS is not supported over either short code or alphanumeric senders, replying to the messages coming from a short code number may cost you additional premium fees.

Spam Filters

 Anti-spam measures in local direct connections to Romania networks do not permit sending duplicate SMS (same source and destination and content) within five minutes. This does not apply to parts of the same concatenated SMS.

The Mobile Operators requirement is no fishing traffic and apply penalties in case of fishing. Therefore sending traffic with URL is strictly monitored, and all content that include links must be whitelisted. This is done automatically by our suppliers, but in case of failure to deliver URL in your content please reach out to our *support team for whitelisting the ULRs with our suppliers.

P2P

 Local carriers don’t allow person-to-person traffic. Only pure A2P traffic is allowed, for example: marketing campaigns, promotions, banking and financial traffic, authentication traffic, different service alerts. Orange requires that customers insert identification information in the body of the message, such as a valid email address, website, or contact phone number.
Marketing Traffic Before sending any marketing traffic, opt-in consent is required from handset users.

 

Additional Information

No political, religious, unsolicited promotion, or gambling content.

Due to ongoing election process this year in Romania we would like to remind you that the transmission of SMS campaigns with electoral content is strictly prohibited on all the Romanian networks.

There are no additional content restrictions beyond those in our Acceptable Use Policy.

 

 

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