10DLC - Campaign use cases
Quick access:
10DLC campaign use cases determine the nature of the messages you will send to your subscribers. This campaign use case will have an impact on the information that needs to be provided for the campaign, and may induce different rules regarding the opt-in mechanisms allowed. Some use cases require you to elect sub-use cases.
Note that the campaign use case will also determine the subscription cost to run the campaign, and will be used alongside your brand vetting score to define the maximum throughputs allowed by the carriers. This guide will outline the process to register a 10DLC campaign.
Standard campaigns
Those campaigns will allow most customers to run their messaging programs. Most standard campaigns represent a $10 (€10) monthly subscription fee. They do not require additional review from the carriers pre- or post-registration.
| Name | Description | Examples |
|---|---|---|
| Low Volume Mixed |
Mixed use case for brands that only need a very low throughput This is the only use case allowed without brand vetting |
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| 2FA | Two-Factor Authentication messages. To authenticate or verify your subscriber |
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| Account Notification | Standard notification for account holders, relating to and being about an account |
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| Customer Care | All customer interactions, including account management and customer services |
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| Delivery Notifications | Information relative to the status of the delivery of a product or service |
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| Fraud Alert Messaging | Messages related to potential fraudulent activity on an account |
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| Higher Education | For colleges or universities. Also includes school districts and education institutions that fall outside of any "free to the consumer" messaging model |
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| Marketing | Any communication related to marketing and/or promotional content |
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| Polling and voting | Surveys and Votes for non political arenas |
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| Public Service Announcement | Informational messages meant to raise the awareness about an important issue |
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| Security Alert | Notifications that the security of a system has been compromised in some way, and that an action is required from the recipient |
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| Mixed | Any messaging combination of 2 to 5 standard use cases | --- |
| Machine to Machine | To enable automation via communication between computer systems. Cannot involve human interactions |
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Special campaigns
Those campaigns will often require pre- or post-registration approvals from Vonage and the carriers. Each special use case will require different specific approvals, and may involve more scrutiny during the review phase. Please consider that more time may be required to complete the approval process when applying.
| Name | Description | Examples | Requirements |
|---|---|---|---|
| Throughput considered at campaign level | |||
| Charity |
Communications from registered charities aimed at providing help and raising money for those in need. Includes: 5013C Charity. |
|
Non-Profit brands only |
| Emergency | Notifications designed to support public safety/health during natural disasters, armed conflicts, pandemics and other national or regional emergencies |
|
Post registration approval |
| K-12 Education | Messaging platforms supporting schools from grades K-12 and distant learning centers |
|
Post registration approval |
| Sweepstakes | All sweepstakes messaging |
|
Post registration approval |
| Political | Part of organized effort to influence decision making of specific groups. All campaigns have to be verified |
|
Non-Profit brands only Political Vetting |
| Social | Communication between public figures/influencers and their communities |
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Requires double opt-in Pre and Post registration approval |
| Sole Proprietor | Reserved for Sole Proprietor brands |
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1 Campaign max 1 Number linked max |
| Throughput considered per number | |||
| Agents and Franchises | Agents, franchises, local branches |
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Post registration approval Maximum 5000 numbers linked |
| Carrier Exemptions | Exemption by Carrier | TBD | Post registration approval |
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Conversational (Proxy) |
P2P app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications |
|
Post registration approval |
| Government |
Reserved for Government brands. US Governmental agencies only |
|
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