10DLC - Campaign use cases
Quick access:
10DLC campaign use cases determine the nature of the messages you will send to your subscribers. This campaign use case will have an impact on the information that needs to be provided for the campaign, and may induce different rules regarding the opt-in mechanisms allowed. Some use cases require you to elect sub-use cases.
Note that the campaign use case will also determine the subscription cost to run the campaign, and will be used alongside your brand vetting score to define the maximum throughputs allowed by the carriers. This guide will outline the process to register a 10DLC campaign.
Standard campaigns
Those campaigns will allow most customers to run their messaging programs. Most standard campaigns represent a $10 (€10) monthly subscription fee. They do not require additional review from the carriers pre- or post-registration.
| Name | Description | Examples |
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Low Volume Mixed Requires 1 to 5 sub-use cases |
Mixed use case for brands that only need a very low throughput
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2FA Can be selected as a sub-use case |
Two-Factor Authentication messages. To authenticate or verify your subscriber |
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Account Notification Can be selected as a sub-use case |
Standard notification for account holders, relating to and being about an account |
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Customer Care Can be selected as a sub-use case |
All customer interactions, including account management and customer services |
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Delivery Notifications Can be selected as a sub-use case |
Information relative to the status of the delivery of a product or service |
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Fraud Alert Messaging Can be selected as a sub-use case |
Messages related to potential fraudulent activity on an account |
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Higher Education Can be selected as a sub-use case |
For colleges or universities. Also includes school districts and education institutions that fall outside of any "free to the consumer" messaging model |
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Marketing Can be selected as a sub-use case |
Any communication related to marketing and/or promotional content |
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Polling and voting Can be selected as a sub-use case |
Surveys and Votes for non political arenas |
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Public Service Announcement Can be selected as a sub-use case |
Informational messages meant to raise the awareness about an important issue |
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Security Alert Can be selected as a sub-use case |
Notifications that the security of a system has been compromised in some way, and that an action is required from the recipient |
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Mixed Requires 2 to 5 sub-use cases |
This is a campaign that by definition will contain traffic that correspond to more than one specific use case |
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Machine to Machine Cannot be a selected as a sub-use case |
To enable automation via communication between computer systems. Cannot involve human interactions |
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Special campaigns
Those campaigns will often require pre- or post-registration approvals from Vonage and the carriers. Each special use case will require different specific approvals, and may involve more scrutiny during the review phase. Please consider that more time may be required to complete the approval process when applying.
| Name | Description | Examples | Requirements |
|---|---|---|---|
| Throughput considered at campaign level | |||
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Charity You can select up to 5 sub-use cases |
Communications from registered charities aimed at providing help and raising money for those in need. Includes: 5013C Charity. |
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Non-Profit brands only |
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Emergency Cannot be a selected as a sub-use case |
Notifications designed to support public safety/health during natural disasters, armed conflicts, pandemics and other national or regional emergencies |
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Post registration approval |
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K-12 Education Cannot be a selected as a sub-use case |
Messaging platforms supporting schools from grades K-12 and distant learning centers |
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Post registration approval |
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Sweepstakes Cannot be a selected as a sub-use case |
All sweepstakes messaging |
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Post registration approval |
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Political You can select up to 5 sub-use cases |
Part of organized effort to influence decision making of specific groups. All campaigns have to be verified |
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Non-Profit brands only Political Vetting |
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Social You can select up to 5 sub-use cases |
Communication between public figures/influencers and their communities |
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Requires double opt-in Pre and Post registration approval |
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Sole Proprietor Requires 1 to 5 sub-use cases |
Reserved for Sole Proprietor brands |
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1 Campaign max 1 Number linked max |
| Throughput considered per number | |||
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Agents and Franchises Cannot be a selected as a sub-use case |
Agents, franchises, local branches |
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Post registration approval Maximum 5000 numbers linked |
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Carrier Exemptions Requires 1 to 5 sub-use cases |
Exemption by Carrier |
TBD | Post registration approval |
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Conversational (Proxy) Cannot be a selected as a sub-use case |
P2P app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications |
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Post registration approval |
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Government Cannot be a selected as a sub-use case |
Reserved for Government brands. US Governmental agencies only |
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