Key Dates - Upcoming changes Key Dates - Upcoming changes

Key Dates - Upcoming changes

10DLC Product Manager

10DLC is a regulation to increase the level of compliancy of companies sending application-powered messaging to their customers in the USA. The regulation is still being ironed-out by the tier 1 carriers (AT&T, Verizon, T-mobile) and the "The Campaign Registry", the company they chose to centralise all 10DLC brand and campaign registrations.

This means the product and different rules of the regulation are still changing at an important rate, with many breaking changes happening regularly. We strongly advise our customers required to be compliant with the 10DLC regulation, to keep a close eye on this article to be made aware of upcoming changes to both our and our partners products and services.

 

Date Change

Description

January 2025

The reseller ID becomes required for all campaigns

Breaking change

New campaigns registered after January 13th will be required to specify a reseller ID. Reseller campaigns will require to specify the correct reseller ID, non-reseller campaigns will be registered using a default reseller ID.

 

Action required:

  • Register as a reseller if not already
  • Apply the reseller ID on new campaigns

We recommend also updating existing campaigns with the reseller ID when appropriate as early as possible.

 

For more information, please check this article.

 

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