Key Dates - Upcoming changes
10DLC is a regulation to increase the level of compliancy of companies sending application-powered messaging to their customers in the USA. The regulation is still being ironed-out by the tier 1 carriers (AT&T, Verizon, T-mobile) and the "The Campaign Registry", the company they chose to centralise all 10DLC brand and campaign registrations.
This means the product and different rules of the regulation are still changing at an important rate, with many breaking changes happening regularly. We strongly advise our customers required to be compliant with the 10DLC regulation, to keep a close eye on this article to be made aware of upcoming changes to both our and our partners products and services.
Date | Change |
Description |
Apr 6th, 2023 |
Brands can now update their Entity type, EIN, EIN issuing country, and legal name
Breaking change |
From April 6th, 2023, 10DLC brands can update the following attributes:
Note: If the brand has any of the following:
The update will not be possible.
Note also that updating any of those attributes will set the brand identity status to "unverified", and you will be required to re-verify the brand ($4).
These changes will only apply to our public API. Customers using our dashboard will still need to register a new brand in some cases. |
Apr 3d, 2023 |
All recurring campaigns must provide an "Opt-in Message" during the registration
Breaking change |
All 10DLC recurring campaigns must now provide an "opt-in message" during the registration. Exemption: 2FA use case
Note: the opt-in keywords remain required only when the campaign has an SMS opt-in mechanism. |
Apr 1st, 2023 |
Introducing 10DLC Brands "Pending" status |
As a result of recent on-going issues with The Campaign Registry causing brand creation requests to fail, we have decided to decouple the brand creation and verification phases, allowing you greater visibility into the status of your request. The newly created brand will show as "pending" until it's confirmed to be "verified" or "unverified". Please note, registering a campaign requires successful verification or external vetting. Please refer to our Brand verification requirements article for additional details. |
Mar 20th, 2023 |
The following attributes will default to 'true' for all new 10DLC campaigns registered:
|
Please note the following:
The above changes are not breaking, and we will continue to accept requests specifying these attributes. However, we will ignore the value provided in the request at this time and no action will be applied. |
Mar 20th, 2023 |
All Sole Proprietor brands in "self-declared" status will be removed |
The Campaign Registry (TCR) will delete every Sole Proprietor brand that did not complete the data validation check before march 20th, 2023 and still have a "self-declared" identity status. Customers that have successfully completed the data validation check (by updating their brand and adding the "mobile phone" attribute) will have one month to complete the OTP verification step.
The OTP verification step is currently only available via our API. More information here. |
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