Description

Apr 6th, 2023

Brands can now update their Entity type, EIN, EIN issuing country, and legal name

Breaking change

From April 6th, 2023, 10DLC brands can update the following attributes:

• Entity Type
• EIN
• EIN Issuing Country
• Legal Name

Note: If the brand has any of the following:

• Active campaigns
• Active external vet

The update will not be possible.

Note also that updating any of those attributes will set the brand identity status to "unverified", and you will be required to re-verify the brand ($4).

These changes will only apply to our public API. Customers using our dashboard will still need to register a new brand in some cases.

Apr 3d, 2023

All recurring campaigns must provide an "Opt-in Message" during the registration

Breaking change

All 10DLC recurring campaigns must now provide an "opt-in message" during the registration.

Exemption: 2FA use case

Note: the opt-in keywords remain required only when the campaign has an SMS opt-in mechanism.

Apr 1st, 2023

Introducing 10DLC Brands "Pending" status

As a result of recent on-going issues with The Campaign Registry causing brand creation requests to fail, we have decided to decouple the brand creation and verification phases, allowing you greater visibility into the status of your request. The newly created brand will show as "pending" until it's confirmed to be "verified" or "unverified". Please note, registering a campaign requires successful verification or external vetting. Please refer to our Brand verification requirements article for additional details.

Mar 20th, 2023

The following attributes will default to 'true' for all new 10DLC campaigns registered:

• number pool
• subscriber opt-in
• subscriber opt-out
• subscriber help

Please note the following:

• In order to simplify the campaign registration process and to avoid mistakes, we are enabling by default the "number pool" attribute on all 10DLC campaigns. This attribute allows you to request a number pool for a campaign, but does not actually enable it. It is also a Boolean that cannot be updated once a campaign is registered in The Campaign Registry (TCR).
• Opt-in, Opt-out and Help Booleans are required for all campaigns. To simplify the registration process, we will always consider those values "true".
• The "subscriber opt-in" is about the existence of an opt-in mechanism (consent model). This must always be 'true', however, specifying an opt-in keyword and message is only required for Text-to-Join opt-in.
• Subscriber keywords and messages will still need to be provided when applicable.

The above changes are not breaking, and we will continue to accept requests specifying these attributes. However, we will ignore the value provided in the request at this time and no action will be applied. 

Mar 20th,

2023

All Sole Proprietor brands in "self-declared" status will be removed

The Campaign Registry (TCR) will delete every Sole Proprietor brand that did not complete the data validation check before march 20th, 2023 and still have a "self-declared" identity status.

Customers that have successfully completed the data validation check (by updating their brand and adding the "mobile phone" attribute) will have one month to complete the OTP verification step.

The OTP verification step is currently only available via our API. More information here.