Question

What's the behavior of 10 DLC Opt-In or Opt-Out? Is this required? How do I manage it?

Applies To

• 10 DLC Opt-In/Out

Answer

For 10 DLC, it is the customer's responsibility to create the STOP and HELP keywords, the auto-replies, and manage the blacklisting. It can be managed via the Dashboard > Brands & Campaigns Settings > Campaign and Content attributes section.

NEW: You can now elect to have Vonage manage the mandatory HELP/STOP compliance keywords, replies and opt-outs for the U.S. This is a mandatory compliance requirement for all use cases. As of 6/15/23, beta access is available for 10DLC SMS and MMS. To request access, please contact your Account Manager or Vonage Support. For more information on this service, please check this article. 

Note

New requirements for 10DLC campaigns will now require our customers to provide message samples when a subscriber opts out or requests assistance. Please review this article for more details:

10DLC - Update - New requirements for 10DLC Campaigns (October 20th, 2022)