Question

What's the behavior of 10 DLC Opt-In or Opt-Out? Is this required? How do I manage it?

Applies To

• 10 DLC Opt-In/Out

Answer

For 10 DLC, it is the customer's responsibility to create the STOP and HELP keywords, the auto-replies, and manage the blacklisting. It can be managed via the Dashboard > Brands & Campaigns Settings > Campaign and Content attributes section.

Note

New requirements for 10DLC campaigns will now require our customers to provide message samples when a subscriber opts out or requests assistance. Please review this article for more details:

10DLC - Update - New requirements for 10DLC Campaigns (October 20th, 2022)