10 DLC Non-Compliance Fines

T-Mobile - Non-Use obligation fine

On or before December 1, 2022, T-Mobile requires deactivation of any 10DLC campaign that does not have at least one long virtual number (LVN) associated with that campaign in the Campaign Registry (TCR).

On February 1, 2023, T-Mobile will begin charging Non-Use Fees for all 10DLC campaigns without a linked number. This fine will be applied on a monthly basis until a number is linked or the campaign is canceled if not needed. Please refer to 10DLC - Update - T-Mobile Non-Use Obligation Fine (December 1st, 2022) for additional details. 

T-Mobile traffic violation fines

Starting from January 1st 2024, T-Mobile will start applying the following fines for traffic violations based on three (3) tiers, as defined below:

Tier 1: Phishing, smishing and social engineering

Tier 2: Illegal content

(content must be legal in all 50 states as well as federally)

Tier 3: All other violations (including, but not limited to SHAFT)

Please check this article for more details

Tier 1:

$2000

Tier 2:

$1000

Tier 3:

$500

T-Mobile Content Violation

For each of the third and any subsequent notification of a Content Violation involving the same Content Provider. Sending Messages that:

• (a) Violate the rules governing program content as detailed in the [T-Mobile Code of Conduct], or
• (b) Meet the threshold of a Severity 0 violation per page 20-22 of the most recent CTIA Short Code Monitoring Handbook. 
• SHAFT definition: sex, hate, alcohol, firearm related, tobacco (Marijuana and Vaping products included)

Shared Short Code

A single Short Code that is utilized for the delivery of messages through a short code to or from multiple content providers specifically applies to reseller model use of Vonage.

T-Mobile Program Evasion

• Provisioning new numbers to evade compliance: Attempting to use new 10DLC numbers to continue to send SPAM messages if another number is suspended or deactivated
• Snowshoeing: An account may not utilize any technique to spread messages across many source 10-Digit Long Code Numbers, specifically to dilute reputation metrics and evade spam filters
• Approved Content evasion: An account may not send message content, using a 10-Digit Long Code Number and campaign ID, that differs from the information provided for an approved campaign service during registration.

Grey Route Non-Compliance fee

If P2P routes are used to send A2P traffic