RCS rating principles RCS rating principles

RCS rating principles

Prashast Tayal

Question

What are the Rich Communication Services (RCS) rating principles ?

Applies To

  • Rich Communication Services
  • Messaging

Answer

Introduction:

Branded Text allows SMS API customers to start using Rich Communication Services (RCS) with no additional integration work required. Your existing SMS traffic can be automatically upgraded to RCS for supported devices and markets. For devices or regions where RCS isn’t supported, messages will continue to be delivered as SMS—ensuring consistent reach. A capability check is performed upfront to seamlessly route messages as RCS where possible, and SMS elsewhere.

This article explains the anticipated ratings for various scenarios related to RCS workflows for customers using the SMS API and for non-conversational agents that Vonage will implement under the contractual agreement. 

We will break down the scenarios between the Rest of the World and the US, given the nuances of this market.

Rest of the World:

ScenarioMessage SentCharge to apply
Vonage tries to send an RCS message to an end-user number allowed to receive RCS messagesRCS Basic, RCS Single, or SMS (see charge to apply)

Vonage will charge the agreed RCS (Basic or Single) rates if the RCS message was delivered

Vonage will charge the agreed SMS rate if the RCS message (Basic or Single) is undelivered 

Vonge tries to send an RCS message to an end-user number not eligible to receive RCS messagesSMSVonage will charge the agreed SMS rate
Vonage upgrades single-part (1 segment of 160 characters) SMS to a branded text (RCS Basic)RCS BasicVonage will charge the agreed RCS Basic rate
Vonage upgrades multi-part (more than 160 UTF-8 characters SMS) SMS to a branded text (RCS Single)RCS SingleVonage will charge the agreed RCS Single rate

United States:

In the US, the configuration of the agent will impact the charge to reply. Here are the 

  1. Agent is configured as Rich:
ScenarioMessage SentCharge to apply
Vonage tries to send an RCS message to an end-user number allowed to receive RCS messagesRCS Rich or SMS

Vonage will charge the agreed Rich message rates if the RCS message was delivered

Vonage will charge the agreed SMS rate if the RCS message is undelivered 

Vonage tries to send an RCS message to an end-user number not eligible to receive RCS messagesSMSVonage will charge the agreed SMS rate
Vonage upgrades single or multi-part SMS to a branded textRCS Rich

Vonage will charge the agreed RCS Rich rate per segment

E.g., Single-part: 160 chars = 1 segment

Multi-part: 320 chars = 2 segments 

  1. Agent is configured as Rich Media:
ScenarioMessage SentCharge to apply
Vonage tries to send an RCS message to an end-user number allowed to receive RCS messagesRCS Rich Media or SMS

Vonage will charge the agreed Rich Media message rates if the RCS message was delivered

Vonage will charge the agreed SMS rate if the RCS message is undelivered 

Vonage tries to send an RCS message to an end-user number not eligible to receive RCS messagesSMSVonage will charge the agreed SMS rate
Vonage upgrades single or multi-part SMS to a branded textRCS Rich MediaVonage will charge the agreed RCS Rich Media rate

Related to:

Messages API rcs

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