RBM Supported Use Cases

Question

What are the RBM Supported Use Cases?

Applies To

• Rich Communication Services
• Messaging
• RCS Business Messaging

Answer

RBM (RCS Business Messaging) provides businesses with a versatile platform to engage with customers through rich messaging. To optimize messaging campaigns and adhere to regulations, RBM mandates the definition of specific use cases for each RBM agent.

OTP (One-Time Passwords) This use case is primarily for secure authentication. OTPs are sent to verify user identity during login or transaction processes.

Transactional Transactional messages focus on providing essential information to customers. These include order confirmations, shipping updates, account alerts, and other time-sensitive notifications.

Promotional Promotional messages aim to engage customers with marketing and sales content. This includes offers, discounts, product launches, and other promotional campaigns.

Multi-use This flexible use case combines elements of both transactional and promotional messaging. Businesses can send transactional information followed by relevant promotional content, creating a more engaging customer experience.

To make informed decisions about use case selection, it's recommended to refer to the Google Developers guide on "Choosing the right use case" for detailed explanations and best practices.

RBM Use Cases