TCR and carriers are implementing new attributes for all campaigns, as well as some changes to the minimum required characters to provide for some specific attributes. The changes will come be live on our product on November 17th.

The detail of the changes is outlined below:

List of new attributes

New required attributes:

• "description" (already exist - now becomes required)
• "message_flow" (aka. call-to-action)
• "opt_in_message" (required if opt-in via message - SMS or MMS)
• "opt_out_message"
• "help_message"

New optional attributes:

• "opt_in_keywords"
• "opt_out_keywords" -> default "STOP"
• "help_keywords" -> default "HELP"

The keywords attributes take in a string. Each keyword is separated by a comma ',' in the string.

For more information on the best practices for the management of opt-in, opt-out and help keywords and messages, please check this guideline document from the CTIA:

CTIA - Managing principles & Best practices

Other changes to requirements

There is a secondary change in requirements regarding the minimum length of the string for the following attributes:

• 40 characters minimum:
  • "message_flow"
  • "description"
• 20 characters minimum:
  • All sample messages (sample 1 to 5)
  • "opt_in_message"
  • "opt_out_message"
  • "help_message"

Note: We have implemented all these attributes on our service from September 22nd, as optional attributes. The minimum length requirement is applied to all new attributes from September 22nd, minimum length requirements on existing attributes will be applied on November 17th.

Note 2: Those changes will be coming to our Customer Dashboard soon