The 10DLC regulation now requires any company leveraging 10 digit long codes (aka. LVN) delivering messages to the USA via API powered applications to register a brand and a campaign.

Some of our customers are providing services that they resell to other customers. There are typically two use cases, which will differ on how to properly comply with the regulation.

SaaS Platforms

A SaaS Platform is a service provider that will offer a messaging feature within their application, with a limited amount of customisation for the user.

Example:

Google Calendar offers a SMS notification service. All Google Calendar users will receive the same notification, from the same phone number. Users do not have the option to edit the messages they will receive.

In this scenario, Google is only required to register a single 10DLC Brand (named Google), and register the appropriate 10DLC Campaign (in this example, an "Account Notification" use case).

Resellers (Aggregators)

An aggregator (or reseller) is an entity that offer messaging services to customers, allowing each customer to use their own phone number, and customise the messages sent to their own users.

Example:

SalesForce offers the option to send messages via their services. In this instance the SalesForce customer is likely to be a company who has users and customers. The messages they send may originate from several unique phone numbers the SalesForce customer owns.

In this scenario, SalesForce is a reseller and will be required to create a unique 10DLC Brand for each one of their customers. Salesforce will then need to register the appropriate 10DLC Campaigns for each of the different use-cases applicable to their individual customers.

Reseller requirements

Under 10DLC, each reseller is required to declare themselves as reseller and obtain a reseller ID. This reseller ID will then need to be provided whenever the reseller registers a 10DLC campaign on behalf of their customer.

TCR requires that all resellers apply the correct reseller ID to all the new and existing campaigns they create on behalf of other entities by the end of Q4 2022

Submitting a request for a reseller ID

To request a reseller ID, please open a support ticket or reach out to your Account Manager, providing the following information:

• Your primary account (main API Key) 
• Company name
• Email
• Phone number
• A description of the use-case of the services you provide
• If applicable, the number of brands and campaigns you have already created on behalf of your customers

A reseller creating a 10DLC Campaign

As a reseller, you will register 10DLC brands and 10DLC campaigns on behalf of your customers. You may also register your own 10DLC brand.

When you create a 10DLC campaign under your own brand, there is no need to specify your reseller ID.

When you create a 10DLC campaign under the 10DLC brand of a different entity (typically a customer), you must specify your reseller ID in the campaign attribute of the same name.

Please note that once a reseller ID has been linked to a campaign, it is not possible to update or remove the reseller ID from the campaign. Please make sure to select the correct reseller ID.