Brand Registration

Creating a brand is a process that involves registration to a third party company entrusted by US carriers to manage all the 10DLC brands and campaigns. This organisation is named The Campaign Registry (TCR). Please note that we require the brands to undergo an external vetting before being able to create any campaign (except Low Volume mixed and Sole Proprietor campaigns). External vetting is processed by TCR's partners (Aegis Mobile, WMC and Campaign Verify).

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates
* T-Mobile's vetting fee is for SBRs (Special Business Reviews), and requires a successful standard vetting
* We do not offer request for CV vets currently, customers need to request them to CV directly then import the vet

Campaign Registration

Campaigns have a minimum duration of 3 months. For that reason, when creating a campaign Vonage charges the first three months at creation. After that, we charge our customers on a recurring monthly basis. Please note that TCR does not offer any refund. When cancelling a campaign, the campaign remains active until the next billing period is concluded. At the end of the billing period paid for, the campaign is cancelled. T-Mobile charges a one-time fee to all campaign use-cases except for Sole Proprietor brands.

US Carriers, The Campaign Registry and Vonage can suspend temporarily or block campaigns that do not comply with the 10DLC regulation as instructed by TCR. In the event of a brand or campaign being blocked, no refunds will be issued.

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates.

Pass Through Fees

Those fees are an additional cost to the normal price of sending an SMS / MMS with US Networks. Please note we strive to update this table as soon as new information is provided to us.

* All prices are expressed in US Dollars. Conversions will apply.

Study cases

If you are a customer, planning to send SMS or MMS in the USA, you will have to create at least one 10DLC brand for your company / entity, and at least one 10DLC campaign depending on the content of the messages you plan to send.

Question 1: What type of brand should I create?

Only Sole Proprietors without an EIN / Tax number can apply to a Sole Proprietor brand

Question 2: Do I want to send more than 75 messages per minute (or 2000 messages per day)?

If yes, the Low Volume Mixed campaign is not for you

Question 3: How many campaigns do I need?

Please avoid using mixed campaigns if you do not fit the requirements (min 2 - max 5 different use cases)

Question 4: Do I need a political campaign?

If so, check if you qualify for this use case without a political vet. Otherwise, proceed to request a political vetting

For a single brand & single campaign, the costs are as follow:

$4 - brand creation + $40 - standard vetting

Depending on the campaign use cases selected, from $2 to $30 to pay monthly (3 months minimum)