To request verification of a Toll-Free number if you have an email account provided by Gmail, please complete and submit this Google form, which allows you to upload a file to review your request’s opt-in requirement.
Otherwise, please use this Google form, which asks you to provide a hyper-link to a file we can download or browse to review your request’s opt-in requirement.
Verification of Toll-Free numbers in the US and Canada is required by the wireless carriers (operators). Anyone that wants to send SMS (and soon MMS) messages via Toll-Free numbers will need to have their number "verified".
Verification is a lightweight on-boarding process that allows our customers to privately submit their users’ business information and messaging use case in order to be approved to route mobile messages over the nationwide wireless networks.
What Does Verified and Unverified Mean?
A Verified Toll-Free number means that the message content has been reviewed and does not fall under the Disallowed Content Policy. Also, it means the message sender’s traffic type is known, documented and the number is associated only with the business submitted on the verification request.
An Unverified Toll-Free number has not successfully completed the verification process. Unverified Toll-Free number messages will be blocked effective as of October 1, 2022.
After your request has been submitted to Vonage, you will be contacted at the provided email address with a status update.
Vonage may contact you requesting further details to complete the request form (typically about opt-in).
After Vonage submits your request to the carriers, you will receive the status email "We have submitted your Toll-Free number use case to the mobile carriers for certification.". At this time, your new Toll-Free number is provisionally (temporarily) verified and it can route mobile messaging traffic for testing purposes only.
You will receive another status email indicating verification approval or denial. Expected verification approval timing is 7+ business days.
Who Can Request a Toll-Free Number to be Verified
A company that wishes to send and receive mobile messaging traffic across the US and Canada over their own Toll-Free number. First, a Toll-Free number must be purchased.
Second, the number must successfully complete the Toll-Free verification process. The Toll-Free number must be verified for the company (brand) who wishes to route messaging content over that number. For example, if Company X is sending messages on behalf of Brand Y, then Brand Y is the company who will need to be verified for the number.
- Request form consists of standard business information questions and a short description of the messaging program.
- Up to five (5) Toll-Free numbers can be verified per company.
- Toll-Free numbers follow similar program guidelines to the CTIA and CWTA messaging handbook for common short codes.
Interactively contact customers (members, employees, systems) both effectively and efficiently.
Toll-Free numbers enable fast reliable message deliverability over the Vonage Network.
Messages received on multiple carrier mobile handsets are sent from a Toll-Free number.
Plenty of headroom, each number comes with up to 30 messages per second throughput.
Reduction of spam filtering false positives. Sometimes spam filters block legitimate message traffic and the Verified Toll-Free service reduces that risk for senders.
Best Practice Guidelines
All campaigns in the US and Canada should provide the program name or brand name in the message header for every message that is sent to a mobile handset for consistency purposes.
- Opt-In, Consent
The message sender must obtain explicit recipient opt-in consent for messages sent. For example, online opt-in at a minimum should contain, near where the end-user enters their number to sign-up to receive messages, disclosure that says something like "By entering your number, you agree to receive text messages at the phone number provided." A screenshot or URL is required for verification.
- Opt-Out, No Consent
The end-user can revoke consent at any time. Opt-out requests must be honored, wherein the end-user sends a message from their mobile device with the word “STOP”. A STOP request blocks all subsequent text message exchanges between an individual mobile number and a text-enabled Toll-Free number. A user should be able to opt-in again by replying with the keyword UNSTOP to the number.
- Disallowed Sending Practices
If a message sender is observed performing any of the disallowed sending practices (continuing to send to opt-out customer; opt-out avoidance; or any type of multiple content providers sending from a single number) then a review may be performed of the business and number. The review may result in the suspension of sending rights for a provisioned phone number.
- Disallowed Content Policy
All Toll-Free number traffic should adhere to the CTIA guidelines. For more information please see the CTIA Handbook. Specific content is prohibited from being routed over the Verified Toll-Free messaging network. Content filtering includes, but is not limited to, gambling, vaping, illegal drugs and SHAFT (sex, hate, alcohol, firearms, tobacco).
- Restricted Campaign Types
The following content categories have been identified as potentially harmful or deceitful to the end-user and will not be supported on the Verified Toll-Free messaging network. These categories are subject to change and traffic in other categories that are not listed may also be blocked without notice. Message senders are expected to enforce restrictions on their systems to prevent messages containing the content types described below. If messages are sent into the network containing disallowed content, we reserve the right to place restrictions on the number and block these messages.
- High-Risk Financial Services • Payday Loans • Short Term-High Interest Loans • Auto Loans • Mortgage Loans • Student Loans • Debt Collection • Affiliate Lead or Commission Generation • Gambling/Sweepstakes • Tax Relief Programs • Stock Alerts • Cryptocurrency
- Get Rich Quick Schemes • Deceptive Work from Home Programs • Risk Investment Opportunities • Multi-Level Marketing
- 3rd Party • Debt Collection or Consolidation • Debt Reduction • Debt Forgiveness • Credit Repair Programs • Lead Generation
- Controlled Substances • Tobacco • Vaping • Illegal Drugs • Cannabis
- SHAFT • Sex, Hate Speech, Alcohol, Firearms, Tobacco • Profanity
- Scams • Phishing • Fraud • Spam • Deceptive Marketing