Question

What is required when implementing opt-in for WhatsApp?

Applies To

• WhatsApp
• Opt-In

Answer

The following must be implemented by businesses:

• Clearly state that a person is opting in to receive messages from the business over WhatsApp.
• Clearly state the business’ name that a person is opting in to receive messages from.
• Comply with applicable laws.

Facebook removed the following requirements for opt-in:

• Obtained on a third-party channel.
• Opt-in permission obtained in-line and contextually during the relevant user flows.
• A visual element (for example, a checkbox) next to the WhatsApp name and logo, with adjacent language stating the type of information that will be messaged.
• Providing the ability to edit which WhatsApp number is used for the opt-in.

Additional Information

For more information, see Facebook's WhatsApp Opt-In Guidelines.